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Snowboarding's got so much attitude
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Dear Rider: The Jake Burton Story

Snowboarding's gotso much attitude and so much creativity. You talk about somethingthat's...

Snowboarding's got
so much attitude and so much creativity. You talk about something
that's youth-driven, I mean,
that's our energy source. Our design needed that. - At one point,
we had 60 different logos

Full Transcript

00:00:01.000 --> 00:00:03.209
- Snowboarding's got so much attitude
00:00:03.292 --> 00:00:04.334
and so much creativity.
00:00:04.417 --> 00:00:05.709
You talk about something that's youth-driven,
00:00:05.792 --> 00:00:07.542
I mean, that's our energy source.
00:00:07.625 --> 00:00:10.292
Our design needed that.
00:00:10.375 --> 00:00:14.625
- At one point, we had 60 different logos.
Duration
15 seconds
Views
23
Timestamp in Movie
00:46:22
Uploaded
May 11, 2025
Genres
documentary, sport
Production
Red Bull Media House,HBO Sports

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Movie Summary

An irreverent entrepreneur overcomes a series of adversities to create a new sport- and unexpectedly launches a global cultural phenomenon: snowboarding.
Which was, to traditional design, - Dear Rider: The Jake Burton Story 00:23
Which was, to traditional design,
- We took a page from Madonna's sex book - Dear Rider: The Jake Burton Story 00:05
- We took a page from Madonna's sex book
We scratched it out and replaced it - Dear Rider: The Jake Burton Story 00:08
We scratched it out and replaced it
- A lot of resorts, they just said, - Dear Rider: The Jake Burton Story 00:07
- A lot of resorts, they just said,
You know, you gotta live sort of on the edge - Dear Rider: The Jake Burton Story 00:06
You know, you gotta live sort of on the edge
- It was freaking full-on - Dear Rider: The Jake Burton Story 00:09
- It was freaking full-on
That confluence of music, art, sport, life, - Dear Rider: The Jake Burton Story 00:11
That confluence of music, art, sport, life,
[Biz Markie's "Bodyrock"] - Dear Rider: The Jake Burton Story 00:07
[Biz Markie's "Bodyrock"]
The top riders are here today to show us, you, the people, - Dear Rider: The Jake Burton Story 00:15
The top riders are here today to show us, you, the people,
- ♪ Coming right out of your speakers ♪ - Dear Rider: The Jake Burton Story 00:38
- ♪ Coming right out of your speakers ♪
Network television was like, "How can we cash in?" - Dear Rider: The Jake Burton Story 00:07
Network television was like, "How can we cash in?"
- Here is the first woman to spin off the big jump. - Dear Rider: The Jake Burton Story 00:10
- Here is the first woman to spin off the big jump.
- ♪ Like a poor hustler, like a homeless beggar ♪ - Dear Rider: The Jake Burton Story 00:29
- ♪ Like a poor hustler, like a homeless beggar ♪
- Terje came along and right from the start, - Dear Rider: The Jake Burton Story 00:22
- Terje came along and right from the start,
[crowd cheering] - Dear Rider: The Jake Burton Story 00:22
[crowd cheering]
Craig mentioned to Burton that they should invite me - Dear Rider: The Jake Burton Story 00:18
Craig mentioned to Burton that they should invite me
- Terje just spend every minute - Dear Rider: The Jake Burton Story 00:18
- Terje just spend every minute
When Terje was the best rider in the world, - Dear Rider: The Jake Burton Story 00:17
When Terje was the best rider in the world,
The bottom line is that it's the athletes' decision, - Dear Rider: The Jake Burton Story 00:06
The bottom line is that it's the athletes' decisio...
Terje called me up saying, - Dear Rider: The Jake Burton Story 00:10
Terje called me up saying,