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That's when the ski companies started
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Dear Rider: The Jake Burton Story

That's whenthe ski companies started making snowboards,so the same people that were giving...

That's when
the ski companies started making snowboards,
so the same people that were giving us shit,
all of a sudden they're going, "We make
the best snowboard ever." - Salomon, the biggest player
in skiing, was like, "We're gonna buy our way
into snowboarding." People who didn't want
anything to do with us ten years earlier
wanted to squeeze us for everything
that they could get

Full Transcript

00:00:01.000 --> 00:00:02.583
- That's when the ski companies started
00:00:02.667 --> 00:00:05.125
making snowboards, so the same people
00:00:05.208 --> 00:00:07.125
that were giving us shit, all of a sudden they're going,
00:00:07.208 --> 00:00:09.167
"We make the best snowboard ever."
00:00:09.025 --> 00:00:11.792
- Salomon, the biggest player in skiing, was like,
00:00:11.875 --> 00:00:14.042
"We're gonna buy our way into snowboarding."
00:00:14.125 --> 00:00:16.998
People who didn't want anything to do with us
00:00:16.167 --> 00:00:19.292
ten years earlier wanted to squeeze us
00:00:19.375 --> 00:00:22.208
for everything that they could get.
Duration
22 seconds
Views
25
Timestamp in Movie
00:41:33
Uploaded
May 11, 2025
Genres
documentary, sport
Production
Red Bull Media House,HBO Sports

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Movie Summary

An irreverent entrepreneur overcomes a series of adversities to create a new sport- and unexpectedly launches a global cultural phenomenon: snowboarding.
- Everyone was pro partying, going apeshit. - Dear Rider: The Jake Burton Story 00:04
- Everyone was pro partying, going apeshit.
- I drank a lot of Jack Daniel's last night, - Dear Rider: The Jake Burton Story 00:05
- I drank a lot of Jack Daniel's last night,
[tense music] - Dear Rider: The Jake Burton Story 00:06
[tense music]
[giggling] - Dear Rider: The Jake Burton Story 00:09
[giggling]
- Well, snowboarding's gonna keep growing, - Dear Rider: The Jake Burton Story 00:07
- Well, snowboarding's gonna keep growing,
- We started to have kids in the '90s. - Dear Rider: The Jake Burton Story 00:05
- We started to have kids in the '90s.
[laughing] - Dear Rider: The Jake Burton Story 00:10
[laughing]
Closest next of kin was at the scene. - Dear Rider: The Jake Burton Story 00:04
Closest next of kin was at the scene.
- Our family was getting bigger - Dear Rider: The Jake Burton Story 00:09
- Our family was getting bigger
- The company was trying to mature, - Dear Rider: The Jake Burton Story 00:05
- The company was trying to mature,
You worked hard and you play hard, - Dear Rider: The Jake Burton Story 00:07
You worked hard and you play hard,
- Those kids, I learned so much from them. - Dear Rider: The Jake Burton Story 00:28
- Those kids, I learned so much from them.
- Right around then is when - Dear Rider: The Jake Burton Story 00:12
- Right around then is when
- Ah! - [yells] - Dear Rider: The Jake Burton Story 00:38
- Ah! - [yells]
That unites us all. - Dear Rider: The Jake Burton Story 00:23
That unites us all.
- What I love about snowboarding is, - Dear Rider: The Jake Burton Story 00:09
- What I love about snowboarding is,
- To do what I feel like doin' - Dear Rider: The Jake Burton Story 00:11
- To do what I feel like doin'
- Snowboarding to me is freedom. - Dear Rider: The Jake Burton Story 00:04
- Snowboarding to me is freedom.
[atmospheric bass music] - Dear Rider: The Jake Burton Story 00:21
[atmospheric bass music]
The top, the base, - Dear Rider: The Jake Burton Story 00:27
The top, the base,