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Then we named the event
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Dear Rider: The Jake Burton Story

Then we named the event U.S. OpenSnowboarding Championships. - Jake said, "Hey, we're...

Then we named the event U.S. Open
Snowboarding Championships. - Jake said, "Hey, we're gonna
do things on a higher level." He brought a professionalism
to that side of it. - How is it snowboarding
in your home land?

Full Transcript

00:00:01.000 --> 00:00:02.541
Then we named the event
00:00:02.625 --> 00:00:06.000
U.S. Open Snowboarding Championships.
00:00:06.083 --> 00:00:09.916
- Jake said, "Hey, we're gonna do things on a higher level."
00:00:11.333 --> 00:00:13.833
He brought a professionalism to that side of it.
00:00:13.916 --> 00:00:16.791
- How is it snowboarding in your home land?
Duration
17 seconds
Views
36
Timestamp in Movie
00:22:46
Uploaded
May 11, 2025
Genres
documentary, sport
Production
Red Bull Media House,HBO Sports

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Movie Summary

An irreverent entrepreneur overcomes a series of adversities to create a new sport- and unexpectedly launches a global cultural phenomenon: snowboarding.
- We are now in Japan 45,000, I don't know, 50,000. - Dear Rider: The Jake Burton Story 00:06
- We are now in Japan 45,000, I don't know, 50,000.
- People could just post up right at the finish line - Dear Rider: The Jake Burton Story 00:13
- People could just post up right at the finish line
- Women were always a big part of the community, - Dear Rider: The Jake Burton Story 00:21
- Women were always a big part of the community,
[cheers and applause] - Dear Rider: The Jake Burton Story 00:06
[cheers and applause]
- You figured out that getting ski resorts - Dear Rider: The Jake Burton Story 00:22
- You figured out that getting ski resorts
We had to certify people, you know, 'cause he said - Dear Rider: The Jake Burton Story 00:05
We had to certify people, you know, 'cause he said
Snowboarding was perceived as the antithesis of skiing. - Dear Rider: The Jake Burton Story 00:08
Snowboarding was perceived as the antithesis of skiing.
[recorder beeps] - Dear Rider: The Jake Burton Story 00:07
[recorder beeps]
- People used to have to go through a mandatory lesson, - Dear Rider: The Jake Burton Story 00:08
- People used to have to go through a mandatory lesson,
We had to be the assholes for a minute there. - Dear Rider: The Jake Burton Story 00:04
We had to be the assholes for a minute there.
- We ran it for a full year that way, - Dear Rider: The Jake Burton Story 00:09
- We ran it for a full year that way,
- Once we got Stratton, we leveraged that - Dear Rider: The Jake Burton Story 00:17
- Once we got Stratton, we leveraged that
- If you ask them very nicely to leave, - Dear Rider: The Jake Burton Story 00:28
- If you ask them very nicely to leave,
- Stratton at this point is probably more interested-- - Dear Rider: The Jake Burton Story 00:13
- Stratton at this point is probably more interested--
- But these resorts, - Dear Rider: The Jake Burton Story 00:12
- But these resorts,
[exciting music] - Dear Rider: The Jake Burton Story 00:40
[exciting music]
We didn't know what the hell we were doing, - Dear Rider: The Jake Burton Story 00:07
We didn't know what the hell we were doing,
My first impression was, "The guy is crazy. - Dear Rider: The Jake Burton Story 00:12
My first impression was, "The guy is crazy.
Maybe you're gonna help me." - Dear Rider: The Jake Burton Story 00:17
Maybe you're gonna help me."
We're gonna start Burton Europe." - Dear Rider: The Jake Burton Story 00:06
We're gonna start Burton Europe."