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We had become the big guys
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Dear Rider: The Jake Burton Story

We had become the big guys. We were forcing growth,we were forcing product to retailers...

We had become the big guys. We were forcing growth,
we were forcing product to retailers that didn't
want it or didn't call for it. - Any time that you're
an industry leader, you could be viewed
as the big bad wolf. - Everybody wants to see
that top dog fall

Full Transcript

00:00:01.000 --> 00:00:02.875
- We had become the big guys.
00:00:02.958 --> 00:00:05.025
We were forcing growth, we were forcing product
00:00:05.333 --> 00:00:08.458
to retailers that didn't want it or didn't call for it.
00:00:08.541 --> 00:00:11.291
- Any time that you're an industry leader,
00:00:11.375 --> 00:00:14.291
you could be viewed as the big bad wolf.
00:00:15.625 --> 00:00:18.041
- Everybody wants to see that top dog fall.
Duration
18 seconds
Views
44
Timestamp in Movie
00:58:11
Uploaded
May 11, 2025
Genres
documentary, sport
Production
Red Bull Media House,HBO Sports

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Movie Summary

An irreverent entrepreneur overcomes a series of adversities to create a new sport- and unexpectedly launches a global cultural phenomenon: snowboarding.
- And it hurt Jake. "Burton's the man. - Dear Rider: The Jake Burton Story 00:06
- And it hurt Jake. "Burton's the man.
- At some point, do you get too large? - Dear Rider: The Jake Burton Story 00:08
- At some point, do you get too large?
- He's telling me he doesn't wanna be Nike, - Dear Rider: The Jake Burton Story 00:06
- He's telling me he doesn't wanna be Nike,
- We lost some heart and soul - Dear Rider: The Jake Burton Story 00:06
- We lost some heart and soul
And then you say, "Uh-oh, - Dear Rider: The Jake Burton Story 00:11
And then you say, "Uh-oh,
- In 2003, Shaun White emerged as... - Dear Rider: The Jake Burton Story 00:09
- In 2003, Shaun White emerged as...
[tense music] - Dear Rider: The Jake Burton Story 00:13
[tense music]
- Shaun first came to the U.S. Open - Dear Rider: The Jake Burton Story 00:27
- Shaun first came to the U.S. Open
- He comes from humble beginnings. - Dear Rider: The Jake Burton Story 00:30
- He comes from humble beginnings.
He was like, "We gotta--no, no, no." - Dear Rider: The Jake Burton Story 00:34
He was like, "We gotta--no, no, no."
But to be a true champion, - Dear Rider: The Jake Burton Story 00:07
But to be a true champion,
Jake always said that Shaun - Dear Rider: The Jake Burton Story 00:14
Jake always said that Shaun
- Where would my life be today - Dear Rider: The Jake Burton Story 00:13
- Where would my life be today
He just calls me laughin', "Did you have fun?" - Dear Rider: The Jake Burton Story 00:13
He just calls me laughin', "Did you have fun?"...
And he was always there to support and back me. - Dear Rider: The Jake Burton Story 00:05
And he was always there to support and back me.
- He's got an incredible sense of style. - Dear Rider: The Jake Burton Story 00:13
- He's got an incredible sense of style.
- He's transcended the sport. - Dear Rider: The Jake Burton Story 00:27
- He's transcended the sport.
- One day I ask him, - Dear Rider: The Jake Burton Story 00:20
- One day I ask him,
- The snowboarding lifestyle is something that we all live - Dear Rider: The Jake Burton Story 00:10
- The snowboarding lifestyle is something that we all live
- There was never a division in our lives, - Dear Rider: The Jake Burton Story 00:06
- There was never a division in our lives,