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When I first started, Jake was super intimidating
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Dear Rider: The Jake Burton Story

When I first started,Jake was super intimidating. At sales meetings,he'd always say,...

When I first started,
Jake was super intimidating. At sales meetings,
he'd always say, "Don't fuck it up." And you'd just be like,
"All right, I got this." The '90s were the boom years. The trade shows were crazy. We had ski on one hall and then snowboard
in the other

Full Transcript

00:00:01.000 --> 00:00:04.208
When I first started, Jake was super intimidating.
00:00:04.292 --> 00:00:05.583
At sales meetings, he'd always say,
00:00:05.667 --> 00:00:06.667
"Don't fuck it up."
00:00:06.075 --> 00:00:09.417
And you'd just be like, "All right, I got this."
00:00:09.005 --> 00:00:11.005
The '90s were the boom years.
00:00:11.583 --> 00:00:13.333
The trade shows were crazy.
00:00:13.417 --> 00:00:14.667
We had ski on one hall
00:00:14.075 --> 00:00:16.667
and then snowboard in the other.
Duration
17 seconds
Views
17
Timestamp in Movie
00:40:50
Uploaded
May 11, 2025
Genres
documentary, sport
Production
Red Bull Media House,HBO Sports

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Movie Summary

An irreverent entrepreneur overcomes a series of adversities to create a new sport- and unexpectedly launches a global cultural phenomenon: snowboarding.
And the ski side people are wearing ties - Dear Rider: The Jake Burton Story 00:05
And the ski side people are wearing ties
And then you went to the snowboard side, dude, - Dear Rider: The Jake Burton Story 00:05
And then you went to the snowboard side, dude,
[crowd talking, cheering] - Dear Rider: The Jake Burton Story 00:10
[crowd talking, cheering]
- And all of a sudden, skiing was stale - Dear Rider: The Jake Burton Story 00:07
- And all of a sudden, skiing was stale
- That's when the ski companies started - Dear Rider: The Jake Burton Story 00:22
- That's when the ski companies started
- Everyone was pro partying, going apeshit. - Dear Rider: The Jake Burton Story 00:04
- Everyone was pro partying, going apeshit.
- I drank a lot of Jack Daniel's last night, - Dear Rider: The Jake Burton Story 00:05
- I drank a lot of Jack Daniel's last night,
[tense music] - Dear Rider: The Jake Burton Story 00:06
[tense music]
[giggling] - Dear Rider: The Jake Burton Story 00:09
[giggling]
- Well, snowboarding's gonna keep growing, - Dear Rider: The Jake Burton Story 00:07
- Well, snowboarding's gonna keep growing,
- We started to have kids in the '90s. - Dear Rider: The Jake Burton Story 00:05
- We started to have kids in the '90s.
[laughing] - Dear Rider: The Jake Burton Story 00:10
[laughing]
Closest next of kin was at the scene. - Dear Rider: The Jake Burton Story 00:04
Closest next of kin was at the scene.
- Our family was getting bigger - Dear Rider: The Jake Burton Story 00:09
- Our family was getting bigger
- The company was trying to mature, - Dear Rider: The Jake Burton Story 00:05
- The company was trying to mature,
You worked hard and you play hard, - Dear Rider: The Jake Burton Story 00:07
You worked hard and you play hard,
- Those kids, I learned so much from them. - Dear Rider: The Jake Burton Story 00:28
- Those kids, I learned so much from them.
- Right around then is when - Dear Rider: The Jake Burton Story 00:12
- Right around then is when
- Ah! - [yells] - Dear Rider: The Jake Burton Story 00:38
- Ah! - [yells]
That unites us all. - Dear Rider: The Jake Burton Story 00:23
That unites us all.