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Cambridge Analytica emerged quietly as a company
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Do You Trust this Computer?

Cambridge Analyticaemerged quietly as a company that, according to its own hype, has the...

Cambridge Analytica
emerged quietly as a company that, according to its own hype, has the ability to use
this tremendous amount of data in order
to effect societal change

Full Transcript

00:00:01.000 --> 00:00:04.308
Cambridge Analytica emerged quietly as a company
00:00:04.351 --> 00:00:05.961
that, according to its own hype,
00:00:06.999 --> 00:00:10.705
has the ability to use this tremendous amount of data
00:00:10.749 --> 00:00:14.535
in order to effect societal change.
Duration
15 seconds
Views
13
Timestamp in Movie
01:02:17
Uploaded
Jun 27, 2025
Genres
documentary
Production
Papercut Films,Diamond Docs

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Movie Summary

Artificial Intelligence: Monster or Shangri-La?
In 2016, they had three major clients. - Do You Trust this Computer? 00:04
In 2016, they had three major clients.
It's easy to forget that, only 18 months ago, - Do You Trust this Computer? 00:09
It's easy to forget that, only 18 months ago,
So, what was not possible maybe, like, 10 or 15 years ago, - Do You Trust this Computer? 00:11
So, what was not possible maybe, like, 10 or 15 years ago,
And then you could actually see how he or she reacts on Facebook - Do You Trust this Computer? 00:10
And then you could actually see how he or she reacts on Face...
So you can start developing - Do You Trust this Computer? 00:05
So you can start developing
In this case, we've zoned in on a group we've called "Persuasion." - Do You Trust this Computer? 00:13
In this case, we've zoned in on a group we've call...
And now we know that we need a message on gun rights, - Do You Trust this Computer? 00:11
And now we know that we need a message on gun rights,
Through social media, there's an infinite amount of information - Do You Trust this Computer? 00:07
Through social media, there's an infinite amount of inf...
We have somewhere close to 4,000 or 5,000 data points - Do You Trust this Computer? 00:07
We have somewhere close to 4,000 or 5,000 data points
It's about targeting the individual. - Do You Trust this Computer? 00:04
It's about targeting the individual.
It's like a weapon, which can be used in the totally wrong direction. - Do You Trust this Computer? 00:05
It's like a weapon, which can be used in the totally wr...
It's almost as if we built the bullet before we built the gun. - Do You Trust this Computer? 00:05
It's almost as if we built the bullet before we built t...
Ted Cruz employed our data, our behavioral insights. - Do You Trust this Computer? 00:05
Ted Cruz employed our data, our behavioral insights.
He started from a base of less than 5% - Do You Trust this Computer? 00:15
He started from a base of less than 5%
Now, clearly, the Cruz campaign is over now, - Do You Trust this Computer? 00:11
Now, clearly, the Cruz campaign is over now,
I, Donald John Trump, do solemnly swear - Do You Trust this Computer? 00:11
I, Donald John Trump, do solemnly swear
It doesn't take a very sophisticated AI - Do You Trust this Computer? 00:08
It doesn't take a very sophisticated AI
Before Trump, Brexit was another supposed client. - Do You Trust this Computer? 00:06
Before Trump, Brexit was another supposed client.
Well, at 20 minutes to 5:00, - Do You Trust this Computer? 00:14
Well, at 20 minutes to 5:00,
Cambridge Analytica allegedly uses AI - Do You Trust this Computer? 00:13
Cambridge Analytica allegedly uses AI