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That one didn't stick. De Beers tried again to get women to buy diamonds
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Explained

That one didn't stick. De Beerstried again to get women to buy diamonds in a 2003 campaign...

That one didn't stick. De Beers
tried again to get women to buy diamonds in a 2003 campaign called,
"Raise Your Right Hand," with the idea being
that an empowered woman would have an engagement ring
on her left hand and a diamond ring she bought
herself on her right

Full Transcript

00:00:01.000 --> 00:00:04.382
That one didn't stick. De Beers tried again to get women to buy diamonds
00:00:04.465 --> 00:00:07.972
in a 2003 campaign called, "Raise Your Right Hand,"
00:00:08.055 --> 00:00:10.185
with the idea being that an empowered woman
00:00:10.269 --> 00:00:12.044
would have an engagement ring on her left hand
00:00:12.523 --> 00:00:15.487
and a diamond ring she bought herself on her right.
Duration
15 seconds
Views
19
Timestamp in Movie
00:09:17
Uploaded
Jun 27, 2025
Season
1
Episode
10
Genres
documentary
Production
Amicus Productions

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Movie Summary

A documentary series that looks to explore the big questions of today.
S01 • E05 You have an idea for how something should work, - Explained 00:05
You have an idea for how something should work,
S01 • E07 Um... And we always noted them and there was always concern, - Explained 00:08
Um... And we always noted them and there was always concern,
S01 • E19 [narrator] And 95% of the irrigated farmland in the world - Explained 00:25
[narrator] And 95% of the irrigated farmland in the world
S01 • E08 The psychological barrier is that most meat lovers expect - Explained 00:08
The psychological barrier is that most meat lovers expect
S01 • E06 Because, in 1713, European powers briefly reached a peace, - Explained 00:08
Because, in 1713, European powers briefly reached a peace,
S01 • E17 You know, "I'm a little bit... I feel uncomfortable around them, - Explained 00:09
You know, "I'm a little bit... I feel uncomfortabl...
S01 • E02 Russia now has nearly 100 so called self made billionaires. - Explained 00:04
Russia now has nearly 100 so called self made billionaires.
S01 • E20 [narrator] Major meaning happy and minor meaning sad is not universal. - Explained 00:13
[narrator] Major meaning happy and minor meaning sad is not ...
S01 • E02 There wasn't a category for, well, kind of helped - Explained 00:08
There wasn't a category for, well, kind of helped
S01 • E07 But people like the CDC and the World Health Organization - Explained 00:20
But people like the CDC and the World Health Organization
S01 • E08 And that's still the biggest challenge for these companies, - Explained 00:08
And that's still the biggest challenge for these compan...
S01 • E06 Suddenly, a lot of mariners found themselves in the Atlantic - Explained 00:09
Suddenly, a lot of mariners found themselves in the Atlantic
S01 • E09 The existence of an intelligent technologist. - Explained 00:05
The existence of an intelligent technologist.
S01 • E17 We start talking about their rights and opening up possibilities... - Explained 00:06
We start talking about their rights and opening up possibili...
S01 • E01 [narrator] That wasn't the typical story. - Explained 00:23
[narrator] That wasn't the typical story.
S01 • E04 Love is the biggest topic, - Explained 00:10
Love is the biggest topic,
S01 • E11 And all of those people who were indexed - Explained 00:20
And all of those people who were indexed
S01 • E16 [narrator] Gräfenberg was a German-Jewish physician - Explained 00:19
[narrator] Gräfenberg was a German-Jewish physician
S01 • E02 Good and bad has to do with how you obtain your wealth. - Explained 00:05
Good and bad has to do with how you obtain your wealth.
S01 • E09 [narrator] From up close, - Explained 00:46
[narrator] From up close,