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was followed by the easily marketable H.O.T
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Explained

Was followedby the easily marketable H.O.T. If you take a closer looksubgroups. Two...

was followed
by the easily marketable H.O.T. If you take a closer look
at the K-pop group EXO, you'll see another marketing strategy:
subgroups. Two members are there
specifically to sing and rap in Chinese. Not only does the group frequently release
two versions of one song, they sometimes even shoot
two versions of the same music video. People talk about K-pop as a music genre. It's not really a music genre,
it's a music idea

Full Transcript

00:00:01.000 --> 00:00:04.042
...was followed by the easily marketable H.O.T.
00:00:04.545 --> 00:00:06.964
If you take a closer look at the K-pop group EXO,
00:00:07.048 --> 00:00:09.717
you'll see another marketing strategy: subgroups.
00:00:09.801 --> 00:00:13.068
Two members are there specifically to sing and rap in Chinese.
00:00:13.805 --> 00:00:17.183
Not only does the group frequently release two versions of one song,
00:00:17.266 --> 00:00:20.561
they sometimes even shoot two versions of the same music video.
00:00:22.048 --> 00:00:24.232
People talk about K-pop as a music genre.
00:00:24.315 --> 00:00:26.734
It's not really a music genre, it's a music idea.
Duration
27 seconds
Views
27
Timestamp in Movie
00:10:04
Uploaded
Jun 27, 2025
Season
1
Episode
4
Genres
Production
Amicus Productions

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Movie Summary

A documentary series that looks to explore the big questions of today.