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was followed
by the easily marketable H.O.T. If you take a closer look
at the K-pop group EXO, you'll see another marketing strategy:
subgroups. Two members are there
specifically to sing and rap in Chinese. Not only does the group frequently release
two versions of one song, they sometimes even shoot
two versions of the same music video. People talk about K-pop as a music genre. It's not really a music genre,
it's a music idea
by the easily marketable H.O.T. If you take a closer look
at the K-pop group EXO, you'll see another marketing strategy:
subgroups. Two members are there
specifically to sing and rap in Chinese. Not only does the group frequently release
two versions of one song, they sometimes even shoot
two versions of the same music video. People talk about K-pop as a music genre. It's not really a music genre,
it's a music idea
Full Transcript
00:00:01.000 --> 00:00:04.042
...was followed
by the easily marketable H.O.T.
00:00:04.545 --> 00:00:06.964
If you take a closer look
at the K-pop group EXO,
00:00:07.048 --> 00:00:09.717
you'll see another marketing strategy:
subgroups.
00:00:09.801 --> 00:00:13.068
Two members are there
specifically to sing and rap in Chinese.
00:00:13.805 --> 00:00:17.183
Not only does the group frequently release
two versions of one song,
00:00:17.266 --> 00:00:20.561
they sometimes even shoot
two versions of the same music video.
00:00:22.048 --> 00:00:24.232
People talk about K-pop as a music genre.
00:00:24.315 --> 00:00:26.734
It's not really a music genre,
it's a music idea.
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Movie Summary
A documentary series that looks to explore the big questions of today.