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Fake Famous

I'm working with some brands that put 100%of their advertising budget into social media

I'm working with some brands that put 100%
of their advertising budget into social media

Full Transcript

00:00:01.000 --> 00:00:02.458
- I'm working with some brands
00:00:02.542 --> 00:00:05.583
that put 100% of their advertising budget
00:00:05.667 --> 00:00:06.625
into social media.
Duration
7 seconds
Views
29
Timestamp in Movie
00:43:24
Uploaded
May 10, 2025
Genres
documentary
Production
HBO Documentary Films

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Movie Summary

Documentary follows an actress, fashion designer and real estate assistant who attempt to become social media influencers by purchasing fake followers and bots to boost their popularity.
I mean, we built an entire business around it. - Fake Famous 00:04
I mean, we built an entire business around it.
- The influencer agency that Liz helped create - Fake Famous 00:07
- The influencer agency that Liz helped create
- We offered, I think it was - Fake Famous 00:13
- We offered, I think it was
- A majority of these influencers - Fake Famous 00:05
- A majority of these influencers
- I've paid influencers $80,000 - Fake Famous 00:07
- I've paid influencers $80,000
- Kim Kardashian charges as much as $500,000 - Fake Famous 00:08
- Kim Kardashian charges as much as $500,000
- I have been obsessed - Fake Famous 00:06
- I have been obsessed
- Yet in 2019, a research study sparked press - Fake Famous 00:10
- Yet in 2019, a research study sparked press
So with all that money sloshing around, - Fake Famous 00:07
So with all that money sloshing around,
- This is Kenzie from the casting call, - Fake Famous 00:07
- This is Kenzie from the casting call,
She has 15,000 real followers - Fake Famous 00:07
She has 15,000 real followers
- Well, I just-- - Fake Famous 00:10
- Well, I just--
I always pick kind of a muse and a story line to follow, - Fake Famous 00:08
I always pick kind of a muse and a story line to follow,
Traditional celebrities, they can just go on camera, - Fake Famous 00:05
Traditional celebrities, they can just go on camera,
They don't have to engage 24-7 with their audience - Fake Famous 00:05
They don't have to engage 24-7 with their audience
- You know, some of, like, the top influencers, - Fake Famous 00:06
- You know, some of, like, the top influencers,
People just want to see your content - Fake Famous 00:05
People just want to see your content
[bright orchestral music] - Fake Famous 00:06
[bright orchestral music]
- Kenzie and her crew of photographers, - Fake Famous 00:16
- Kenzie and her crew of photographers,
- Okay, and I have everything separated into the looks. - Fake Famous 00:05
- Okay, and I have everything separated into the looks.