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But in 1948, Procter and Gamble
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Fat Fiction

But in 1948, Procter and Gamble, the maker of Criscowas shortening, staged a nation-wide...

But in 1948, Procter and Gamble, the maker of Crisco
was shortening, staged a nation-wide fundraiser
and the AHA hit the jackpot

Full Transcript

00:00:01.000 --> 00:00:03.235
But in 1948, Procter and Gamble,
00:00:03.235 --> 00:00:05.469
the maker of Crisco was shortening,
00:00:05.469 --> 00:00:10.342
staged a nation-wide fundraiser and the AHA hit the jackpot.
Duration
10 seconds
Views
26
Timestamp in Movie
01:17:26
Uploaded
May 29, 2025
Genres
documentary
Production
N/A

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Movie Summary

Leading health experts examine the history of the U.S. Dietary Guidelines and question decades of dietary advice insisting that saturated fats are bad for us.
- [Narrator] To thank Jack Benny, - Fat Fiction 00:05
- [Narrator] To thank Jack Benny,
- Overnight, millions of dollars flowed into their coffers. - Fat Fiction 00:06
- Overnight, millions of dollars flowed into their coffers.
I mean, literally from one week to the next, - Fat Fiction 00:06
I mean, literally from one week to the next,
- [Narrator] New Crisco oil stays blended longer, - Fat Fiction 00:05
- [Narrator] New Crisco oil stays blended longer,
- [Dr. Mark] The American Heart Association - Fat Fiction 00:05
- [Dr. Mark] The American Heart Association
- It's not nice to fool mother nature. - Fat Fiction 00:04
- It's not nice to fool mother nature.
- They then were able to publish advertisements saying, - Fat Fiction 00:12
- They then were able to publish advertisements saying,
- Vegetable oils are a fascinating topic - Fat Fiction 00:14
- Vegetable oils are a fascinating topic
But, the broader question is, what else are they doing? - Fat Fiction 00:04
But, the broader question is, what else are they doing?
These are not real food products, - Fat Fiction 00:06
These are not real food products,
These are products that require heat and chemicals - Fat Fiction 00:07
These are products that require heat and chemicals
- [Dr. Mark] The heat and chemicals used - Fat Fiction 00:07
- [Dr. Mark] The heat and chemicals used
When you eat oxidized vegetable oils like soy, canola, - Fat Fiction 00:13
When you eat oxidized vegetable oils like soy, canola,
To combat free radicals like the ones found - Fat Fiction 00:06
To combat free radicals like the ones found
- And then they're used by restaurants - Fat Fiction 00:06
- And then they're used by restaurants
They heat them, reheat them, cool them off, heat them again - Fat Fiction 00:06
They heat them, reheat them, cool them off, heat them again
So switching to "vegetable oils," the seed oils, - Fat Fiction 00:08
So switching to "vegetable oils," the seed oils,
- [Dr. Mark] One researcher from the University of Minnesota - Fat Fiction 00:11
- [Dr. Mark] One researcher from the University of Minnesota
She found numerous compounds of toxic aldehydes - Fat Fiction 00:05
She found numerous compounds of toxic aldehydes
Aldehydes are known to cause gene mutation, - Fat Fiction 00:09
Aldehydes are known to cause gene mutation,