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Giacomo Cuoghi: You're going broke. Laura's right.
Enzo Ferrari: How?
Giacomo Cuoghi: How? You spend more money than you make. That's how.
Enzo Ferrari: The production cars pay for the racing.
Giacomo Cuoghi: I could run Portugal on what you spend on racing. How many production cars did you make last year?
Enzo Ferrari: Uh, one hundred forty, one hundred fifty.
Giacomo Cuoghi: Ninety-eight.
Enzo Ferrari: One hundred ninety-eight.
Giacomo Cuoghi: No. Ninety-eight.
Enzo Ferrari: So what do I do?
Giacomo Cuoghi: Find a partner.
Enzo Ferrari: I have a partner. My wife. She is very mean with money.
Giacomo Cuoghi: A real partner. Like Agnelli at Fiat or Henry Ford. Someone who has capital to pump in.
Enzo Ferrari: No. Impossible. With money, they want control. I must have total control.
Giacomo Cuoghi: The right partner would help you with the production cars, while you do what you like with the racing. Increase production to four hundred customer cars. Attract finance. Then you can negotiate.
Enzo Ferrari: How do we make- never mind how do we sell- four hundred customer cars?
Giacomo Cuoghi: Jaguar took the first three places at Le Mans. Their sales books are full. You win on Sunday, you sell on Monday. You already have kings waiting in line.
Enzo Ferrari: Mm, Jaguar. Jaguar races only to sell cars. I sell cars only to be racing. We are completely different organisms.
Giacomo Cuoghi: Survive, or you are no organism
Enzo Ferrari: How?
Giacomo Cuoghi: How? You spend more money than you make. That's how.
Enzo Ferrari: The production cars pay for the racing.
Giacomo Cuoghi: I could run Portugal on what you spend on racing. How many production cars did you make last year?
Enzo Ferrari: Uh, one hundred forty, one hundred fifty.
Giacomo Cuoghi: Ninety-eight.
Enzo Ferrari: One hundred ninety-eight.
Giacomo Cuoghi: No. Ninety-eight.
Enzo Ferrari: So what do I do?
Giacomo Cuoghi: Find a partner.
Enzo Ferrari: I have a partner. My wife. She is very mean with money.
Giacomo Cuoghi: A real partner. Like Agnelli at Fiat or Henry Ford. Someone who has capital to pump in.
Enzo Ferrari: No. Impossible. With money, they want control. I must have total control.
Giacomo Cuoghi: The right partner would help you with the production cars, while you do what you like with the racing. Increase production to four hundred customer cars. Attract finance. Then you can negotiate.
Enzo Ferrari: How do we make- never mind how do we sell- four hundred customer cars?
Giacomo Cuoghi: Jaguar took the first three places at Le Mans. Their sales books are full. You win on Sunday, you sell on Monday. You already have kings waiting in line.
Enzo Ferrari: Mm, Jaguar. Jaguar races only to sell cars. I sell cars only to be racing. We are completely different organisms.
Giacomo Cuoghi: Survive, or you are no organism
Full Transcript
00:00:01.000 --> 00:00:02.828
You're going broke Laura's right
00:00:02.093 --> 00:00:04.562
How How
00:00:04.664 --> 00:00:06.871
You spend more than you make that's how
00:00:06.973 --> 00:00:09.402
The production cars pay for the racing
00:00:09.505 --> 00:00:12.605
I could run Portugal on what you spend on racing
00:00:13.773 --> 00:00:16.513
How many production cars did you make last year
00:00:16.615 --> 00:00:19.055
Uh 140 150
00:00:19.652 --> 00:00:22.998
Ninety eight 198
00:00:22.182 --> 00:00:24.716
No Ninety eight
00:00:26.526 --> 00:00:27.755
So what do I do
00:00:27.857 --> 00:00:29.226
Find a partner
00:00:29.328 --> 00:00:32.793
I have a partner My wife She is very mean with money
00:00:32.895 --> 00:00:34.161
A real partner
00:00:34.263 --> 00:00:36.768
Like Agnelli at Fiat or Henry Ford
00:00:36.087 --> 00:00:38.233
Someone who has capital to pump in
00:00:38.336 --> 00:00:40.803
No Impossible With money they want control
00:00:40.905 --> 00:00:42.305
I must have total control
00:00:42.407 --> 00:00:45.997
The right partner would help with the production cars
00:00:45.143 --> 00:00:47.064
while you do what you like with the racing
00:00:49.347 --> 00:00:53.011
Increase production to 400 customer cars a year
00:00:53.212 --> 00:00:54.713
Attract finance
00:00:56.001 --> 00:00:57.818
Then you can negotiate
00:00:57.092 --> 00:01:01.685
How do we make never mind how do we sell 400 customer cars a year
00:01:01.787 --> 00:01:04.001
Jaguar took the first three places at Le Mans
00:01:04.524 --> 00:01:07.004
Now their sales books are full
00:01:07.999 --> 00:01:10.999
You win on Sunday you sell on Monday
00:01:10.434 --> 00:01:13.133
You already have kings waiting in line Mm Jaguar
00:01:13.235 --> 00:01:16.169
Jaguar races only to sell cars
00:01:16.271 --> 00:01:18.998
I sell cars only to be racing
00:01:18.176 --> 00:01:20.997
We are completely different organisms
00:01:20.001 --> 00:01:22.999
Survive or you are no organism
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Movie Summary
Set in the summer of 1957, with Enzo Ferrari's auto empire in crisis, the ex-racer turned entrepreneur pushes himself and his drivers to the edge as they launch into the Mille Miglia, a treacherous 1,000-mile race across Italy.
