Call a Mexican "spicy,"and you're playing with fire. But spicy? Yeah. See, that's how I...
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Call a Mexican "spicy,"
and you're playing with fire. But spicy? Yeah. See, that's how I got here. To this moment. Me, the most uneducated,
successful vato you'll ever meet. I served up my pride on a silver platter
more than once along the way. With my head held high,
I worked my way through kitchens, chicken coops, mechanic shops,
breaking a sweat to make a dollar stretch. Until I got here. See, I'm the guy
who helped bring the world the most popular snack it's ever seen. Here you go, ma'am
and you're playing with fire. But spicy? Yeah. See, that's how I got here. To this moment. Me, the most uneducated,
successful vato you'll ever meet. I served up my pride on a silver platter
more than once along the way. With my head held high,
I worked my way through kitchens, chicken coops, mechanic shops,
breaking a sweat to make a dollar stretch. Until I got here. See, I'm the guy
who helped bring the world the most popular snack it's ever seen. Here you go, ma'am
Full Transcript
00:00:01.000 --> 00:00:04.042
Call a Mexican "spicy,"
and you're playing with fire.
00:00:04.958 --> 00:00:06.167
But spicy?
00:00:06.167 --> 00:00:08.167
Yeah. See, that's how I got here.
00:00:08.875 --> 00:00:10.005
To this moment.
00:00:10.005 --> 00:00:14.542
Me, the most uneducated,
successful vato you'll ever meet.
00:00:15.333 --> 00:00:18.875
I served up my pride on a silver platter
more than once along the way.
00:00:19.417 --> 00:00:22.000
With my head held high,
I worked my way through kitchens,
00:00:22.000 --> 00:00:25.875
chicken coops, mechanic shops,
breaking a sweat to make a dollar stretch.
00:00:27.292 --> 00:00:28.792
Until I got here.
00:00:29.375 --> 00:00:31.005
See, I'm the guy
who helped bring the world
00:00:31.005 --> 00:00:33.542
the most popular snack it's ever seen.
00:00:33.542 --> 00:00:34.708
Here you go, ma'am.
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Movie Summary
This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
