Clarence C. Baker.He was respected and smart as hell. And get this, his middle namereally...
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Clarence C. Baker.
He was respected and smart as hell. And get this, his middle name
really was Charisma. All right. Got your machine all shiny,
Mr. Baker. What ya think?
He was respected and smart as hell. And get this, his middle name
really was Charisma. All right. Got your machine all shiny,
Mr. Baker. What ya think?
Full Transcript
00:00:01.000 --> 00:00:04.583
Clarence C. Baker.
He was respected and smart as hell.
00:00:04.583 --> 00:00:07.541
And get this, his middle name
really was Charisma.
00:00:07.541 --> 00:00:10.333
All right. Got your machine all shiny,
Mr. Baker. What ya think?
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Movie Summary
This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
