Every hood has a big brother. The jefe. The vato who runs everything on the block. That...
Join the conversation
Log in or create an account to leave a comment
Log In
Every hood has a big brother. The jefe. The vato who runs everything on the block. That was Tony Romero. Listen, Tony, I know what I'm doing
Full Transcript
00:00:01.000 --> 00:00:02.709
Every hood has a big brother.
00:00:02.709 --> 00:00:04.042
The jefe.
00:00:04.042 --> 00:00:06.167
The vato who runs everything on the block.
00:00:06.792 --> 00:00:08.917
That was Tony Romero.
00:00:08.917 --> 00:00:10.709
Listen, Tony, I know what I'm doing.
Want This Clip in HD?
Upgrade for HD/4K downloads and unlimited access. Upgrade now →
Movie Summary
This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
