Everyone's shifts kept getting cut. Didn't matter if you were at the topor the bottom of...
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Everyone's shifts kept getting cut. Didn't matter if you were at the top
or the bottom of the food chain. Hmm, at least I wasn't alone.
We were all struggling. Struggling to feed our families.
Struggling to keep our homes. Struggling to save our pride. So we did what Mexicans do best. We shoved it down
and tried to keep our heads up, even while we were drowning
or the bottom of the food chain. Hmm, at least I wasn't alone.
We were all struggling. Struggling to feed our families.
Struggling to keep our homes. Struggling to save our pride. So we did what Mexicans do best. We shoved it down
and tried to keep our heads up, even while we were drowning
Full Transcript
00:00:01.000 --> 00:00:02.667
Everyone's shifts kept getting cut.
00:00:03.583 --> 00:00:06.667
Didn't matter if you were at the top
or the bottom of the food chain.
00:00:08.167 --> 00:00:11.375
Hmm, at least I wasn't alone.
We were all struggling.
00:00:11.375 --> 00:00:14.542
Struggling to feed our families.
Struggling to keep our homes.
00:00:14.542 --> 00:00:16.417
Struggling to save our pride.
00:00:17.167 --> 00:00:18.792
So we did what Mexicans do best.
00:00:19.333 --> 00:00:21.583
We shoved it down
and tried to keep our heads up,
00:00:21.583 --> 00:00:23.998
even while we were drowning.
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Movie Summary
This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
