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FRITO LAY HQ
JAMES FINLEY As I suspected, the product
isn't selling, so we're pulling it. They haven't been
on the market long enough
JAMES FINLEY As I suspected, the product
isn't selling, so we're pulling it. They haven't been
on the market long enough
Full Transcript
00:00:01.000 --> 00:00:02.000
FRITO LAY HQ
JAMES FINLEY
00:00:02.000 --> 00:00:05.025
As I suspected, the product
isn't selling, so we're pulling it.
00:00:05.025 --> 00:00:07.042
They haven't been
on the market long enough.
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Movie Summary
This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.