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Gasps Ow Ow Ow It burns
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Flamin' Hot

Ow, ow, ow! It burns! Burns good or burns bad? It burns good!

Steven Montañez: [eating a Cheeto] Ow, ow, ow! It burns!
Richard Montañez, Judy Montañez: Burns good or burns bad?
[Steven thinks a moment]
Steven Montañez: It burns good!
[All cheer]

Full Transcript

00:00:01.000 --> 00:00:02.666
gasps Ow Ow Ow It burns
00:00:02.075 --> 00:00:04.025
both Burns good or burns bad
00:00:05.708 --> 00:00:07.375
It burns good
Duration
8 seconds
Views
150
Timestamp in Movie
00:52:31
Uploaded
Apr 19, 2025
Production
Franklin Entertainment,Searchlight Pictures

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Movie Summary

This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.