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Gasps Ow Ow Ow It burns
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Flamin' Hot

Ow, ow, ow! It burns! Burns good or burns bad? It burns good!

Steven Montañez: [eating a Cheeto] Ow, ow, ow! It burns!
Richard Montañez, Judy Montañez: Burns good or burns bad?
[Steven thinks a moment]
Steven Montañez: It burns good!
[All cheer]

Full Transcript

00:00:01.000 --> 00:00:02.666
gasps Ow Ow Ow It burns
00:00:02.075 --> 00:00:04.025
both Burns good or burns bad
00:00:05.708 --> 00:00:07.375
It burns good
Duration
8 seconds
Views
150
Timestamp in Movie
00:52:31
Uploaded
Apr 19, 2025
Genres
biography, drama, history
Production
Franklin Entertainment,Searchlight Pictures

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Movie Summary

This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
Okay. Hey, hey, hey! That's it! That's all I got for now, okay? - Flamin' Hot 00:05
Okay. Hey, hey, hey! That's it! That's all I got f...
It's gonna change everything. Spicy Doritos, Fritos, Cheetos. - Flamin' Hot 00:05
It's gonna change everything. Spicy Doritos, Fritos, Ch...
- Yeah... - A lot of 'em your friends, - Flamin' Hot 00:05
- Yeah... - A lot of 'em your friends,
- Yeah. - And just tell him, - Flamin' Hot 00:08
- Yeah. - And just tell him,
New products take years to develop, cost millions to launch, - Flamin' Hot 00:16
New products take years to develop, cost millions to launch,
When I was seven, - Flamin' Hot 00:33
When I was seven,
The white kids spit at me, shoved me... - Flamin' Hot 00:15
The white kids spit at me, shoved me...
{\an8}And when I came out, I came out with my damn cookies. - Flamin' Hot 00:06
{\an8}And when I came out, I came out with my damn cookies.
{\an8}Patti Secretary to Roger Enrico - Flamin' Hot 00:08
{\an8}Patti Secretary to Roger Enrico
Uh, may I speak with Roger Enrico, please? This is Richard Montañez. - Flamin' Hot 00:05
Uh, may I speak with Roger Enrico, please? This is Richard M...
Well, you're not the president of American corporate, - Flamin' Hot 00:08
Well, you're not the president of American corporate,
Don't say anything. This says "received." - Flamin' Hot 00:06
Don't say anything. This says "received."
No, I, um... - Flamin' Hot 00:06
No, I, um...
Not exactly. I work "inside" inside the plant. - Flamin' Hot 00:05
Not exactly. I work "inside" inside the plant.
That'll save our factory, that'll save jobs, - Flamin' Hot 00:07
That'll save our factory, that'll save jobs,
Look, if he cares about his people, his people on the line, - Flamin' Hot 00:07
Look, if he cares about his people, his people on the line,
Okay, yes, sir. - Flamin' Hot 00:11
Okay, yes, sir.
We eat Doritos, but not before covering them suckers with Tapatio. - Flamin' Hot 00:06
We eat Doritos, but not before covering them suckers with Ta...
It's like the more it burns, the more money we'll spend on it. - Flamin' Hot 00:11
It's like the more it burns, the more money we'll ...
Yeah, I did. And it's good. - Flamin' Hot 00:08
Yeah, I did. And it's good.