He may not know about market trends, but he knows about people,and that's where I always...
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He may not know about market trends, but he knows about people,
and that's where I always put my money
and that's where I always put my money
Full Transcript
00:00:01.000 --> 00:00:02.958
He may not know about market trends,
00:00:02.958 --> 00:00:07.000
but he knows about people,
and that's where I always put my money.
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Movie Summary
This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
