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Here's how this bronca could've gone
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Flamin' Hot

Here's how this bronca could've gone. Gee, mister!

Here's how this bronca could've gone. Gee, mister!

Full Transcript

00:00:01.000 --> 00:00:03.041
Here's how this bronca could've gone.
00:00:03.041 --> 00:00:04.625
Gee, mister!
Duration
6 seconds
Views
45
Timestamp in Movie
00:05:20
Uploaded
Apr 19, 2025
Genres
biography, drama, history
Production
Franklin Entertainment,Searchlight Pictures

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Movie Summary

This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
No funny business here. Just a kid with a girl to impress. - Flamin' Hot 00:06
No funny business here. Just a kid with a girl to impress.
But I wasn't a white kid. - Flamin' Hot 00:05
But I wasn't a white kid.
And when the world treats you like a criminal, you become one. - Flamin' Hot 00:07
And when the world treats you like a criminal, you become on...
Yeah! That's that firme pachuco steez everyone was wearing in the '70s. - Flamin' Hot 00:25
Yeah! That's that firme pachuco steez everyone was wear...
...but still getting a beatdown. - Flamin' Hot 00:09
...but still getting a beatdown.
I was just trying to survive. - Flamin' Hot 00:11
I was just trying to survive.
The Chicano Movement was in full effect, - Flamin' Hot 00:19
The Chicano Movement was in full effect,
Business was good. - Flamin' Hot 00:16
Business was good.
Rich, if I am sitting in a stolen car, I swear... - Flamin' Hot 00:05
Rich, if I am sitting in a stolen car, I swear...
You're not worthless, Richard. Do you hear me? - Flamin' Hot 00:05
You're not worthless, Richard. Do you hear me?
You've got a brain between those ears, not just that dumb mustache. - Flamin' Hot 00:06
You've got a brain between those ears, not just that du...
You're not your father, but you will be if you don't change. - Flamin' Hot 00:06
You're not your father, but you will be if you don'...
If you don't wake up, you're gonna end up in a cell or in the ground. - Flamin' Hot 00:06
If you don't wake up, you're gonna end up in a cel...
Man, it's a miracle he didn't throw the book at me. - Flamin' Hot 00:08
Man, it's a miracle he didn't throw the book at me...
You see, life is about choices. - Flamin' Hot 00:07
You see, life is about choices.
It was time for me to choose something better. - Flamin' Hot 00:10
It was time for me to choose something better.
Amá. Amá, look. - Flamin' Hot 00:05
Amá. Amá, look.
Bad? Nah. No, the fridge is just taking a nap. - Flamin' Hot 00:05
Bad? Nah. No, the fridge is just taking a nap.
And I did have this. - Flamin' Hot 00:06
And I did have this.
'Cause who's gonna say "no" to something that sounds so French? - Flamin' Hot 00:07
'Cause who's gonna say "no" to...