I would never sayVacho was right, but he wasn't wrong. I didn't wanna mop floors my whole...
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I would never say
Vacho was right, but he wasn't wrong. I didn't wanna mop floors my whole life. I was working hard to get to the top. And you know who was at the top? Team Pepsi That vato right there. Roger Enrico. PAVING THE WAY TO
COLA WAR VICTORY {\an8}He ran PepsiCo,
which ran Frito-Lay, which ran us. The Pepsi Challenge He created the Pepsi Generation
and a blind taste test challenge that became
a national marketing sensation. {\an8}This vato is the only guy to almost take
down Coca-Cola in nearly 100 years. Pepsi was ballin' thanks to this G. If I was gonna get to the top,
I needed to learn from the best. And Clarence? Clarence was the best. See, I couldn't mess around. I needed to pull out the big guns.
Los cuetes, baby. You want carnitas or asada?
Vacho was right, but he wasn't wrong. I didn't wanna mop floors my whole life. I was working hard to get to the top. And you know who was at the top? Team Pepsi That vato right there. Roger Enrico. PAVING THE WAY TO
COLA WAR VICTORY {\an8}He ran PepsiCo,
which ran Frito-Lay, which ran us. The Pepsi Challenge He created the Pepsi Generation
and a blind taste test challenge that became
a national marketing sensation. {\an8}This vato is the only guy to almost take
down Coca-Cola in nearly 100 years. Pepsi was ballin' thanks to this G. If I was gonna get to the top,
I needed to learn from the best. And Clarence? Clarence was the best. See, I couldn't mess around. I needed to pull out the big guns.
Los cuetes, baby. You want carnitas or asada?
Full Transcript
00:00:01.000 --> 00:00:03.075
I would never say
Vacho was right, but he wasn't wrong.
00:00:03.075 --> 00:00:06.000
I didn't wanna mop floors my whole life.
00:00:06.000 --> 00:00:08.042
I was working hard to get to the top.
00:00:08.542 --> 00:00:09.833
And you know who was at the top?
00:00:09.833 --> 00:00:10.917
Team Pepsi
00:00:10.917 --> 00:00:12.417
That vato right there. Roger Enrico.
00:00:12.417 --> 00:00:13.917
PAVING THE WAY TO
COLA WAR VICTORY
00:00:13.917 --> 00:00:16.958
{\an8}He ran PepsiCo,
which ran Frito-Lay, which ran us.
00:00:16.958 --> 00:00:18.002
The Pepsi Challenge
00:00:18.002 --> 00:00:20.583
He created the Pepsi Generation
and a blind taste test challenge
00:00:20.583 --> 00:00:22.792
that became
a national marketing sensation.
00:00:22.792 --> 00:00:27.625
{\an8}This vato is the only guy to almost take
down Coca-Cola in nearly 100 years.
00:00:27.625 --> 00:00:29.625
Pepsi was ballin' thanks to this G.
00:00:31.000 --> 00:00:34.458
If I was gonna get to the top,
I needed to learn from the best.
00:00:34.458 --> 00:00:37.025
And Clarence? Clarence was the best.
00:00:37.025 --> 00:00:38.875
See, I couldn't mess around.
00:00:38.875 --> 00:00:42.998
I needed to pull out the big guns.
Los cuetes, baby.
00:00:42.998 --> 00:00:43.958
You want carnitas or asada?
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Movie Summary
This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
