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It was time for me
to choose something better. 1982 But better doesn't always mean easier. We can't fix that right now.
We don't have time
to choose something better. 1982 But better doesn't always mean easier. We can't fix that right now.
We don't have time
Full Transcript
00:00:01.000 --> 00:00:03.025
It was time for me
to choose something better.
00:00:03.833 --> 00:00:04.833
1982
00:00:04.833 --> 00:00:06.625
But better doesn't always mean easier.
00:00:06.625 --> 00:00:08.708
We can't fix that right now.
We don't have time.
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Movie Summary
This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.