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Flamin' Hot

My dad... ...Vacho Montañez,short for Borracho, 'cause, well... Richard. Richard

My dad... ...Vacho Montañez,
short for Borracho, 'cause, well... Richard. Richard

Full Transcript

00:00:01.000 --> 00:00:02.625
My dad...
00:00:02.625 --> 00:00:06.958
...Vacho Montañez, short for Borracho, 'cause, well...
00:00:06.958 --> 00:00:09.416
Richard. Richard.
Duration
10 seconds
Views
50
Timestamp in Movie
00:02:42
Uploaded
Apr 19, 2025
Genres
biography, drama, history
Production
Franklin Entertainment,Searchlight Pictures

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Movie Summary

This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
School was no better. - Flamin' Hot 00:10
School was no better.
Wish it was a bologna sandwich or... or a chocolate. - Flamin' Hot 00:06
Wish it was a bologna sandwich or... or a chocolate.
Judy and I knew we stuck out like a couple of sore brown thumbs. - Flamin' Hot 00:06
Judy and I knew we stuck out like a couple of sore brown thu...
So we decided to stick together. - Flamin' Hot 00:10
So we decided to stick together.
- He's eating it again. Gross. Look. - Looks like it came out of a toilet. - Flamin' Hot 00:05
- He's eating it again. Gross. Look. - Looks like it ca...
And just like that, I became the burrito hustler of Guasti Elementary. - Flamin' Hot 00:13
And just like that, I became the burrito hustler of Guasti E...
Man, Taco Bell didn't introduce the world to burritos. - Flamin' Hot 00:09
Man, Taco Bell didn't introduce the world to burritos.
I wasn't gonna let another day go by where Judy ate a sad sack lunch. - Flamin' Hot 00:13
I wasn't gonna let another day go by where Judy ate a s...
Here's how this bronca could've gone. - Flamin' Hot 00:06
Here's how this bronca could've gone.
No funny business here. Just a kid with a girl to impress. - Flamin' Hot 00:06
No funny business here. Just a kid with a girl to impress.
But I wasn't a white kid. - Flamin' Hot 00:05
But I wasn't a white kid.
And when the world treats you like a criminal, you become one. - Flamin' Hot 00:07
And when the world treats you like a criminal, you become on...
Yeah! That's that firme pachuco steez everyone was wearing in the '70s. - Flamin' Hot 00:25
Yeah! That's that firme pachuco steez everyone was wear...
...but still getting a beatdown. - Flamin' Hot 00:09
...but still getting a beatdown.
I was just trying to survive. - Flamin' Hot 00:11
I was just trying to survive.
The Chicano Movement was in full effect, - Flamin' Hot 00:19
The Chicano Movement was in full effect,
Business was good. - Flamin' Hot 00:16
Business was good.
Rich, if I am sitting in a stolen car, I swear... - Flamin' Hot 00:05
Rich, if I am sitting in a stolen car, I swear...
You're not worthless, Richard. Do you hear me? - Flamin' Hot 00:05
You're not worthless, Richard. Do you hear me?
You've got a brain between those ears, not just that dumb mustache. - Flamin' Hot 00:06
You've got a brain between those ears, not just that du...