Nah, not that fool. Yeah, that fine-looking guapo right there, looking like Sean...
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Nah, not that fool. Yeah, that fine-looking guapo right there, looking like Sean Connery
dipped in Abuelita chocolate? That's me.
El mero mero Mr. Richard Montañez. See, but I didn't always schmooze
with the big dogs. Nah. See, I started at the bottom. 1966 I mean the very bottom.
In a grape vineyard in Guasti, California. GUASTI WINERY Yeah, that little travieso right there. Actually, one of nine traviesos. I mean, it was the '60s. We're Mexican.
Of course my parents got down. See, in my mind,
I was the luckiest kid in the world with a playground bigger than Disneyland. {\an8}Get up! Why are you playing?
dipped in Abuelita chocolate? That's me.
El mero mero Mr. Richard Montañez. See, but I didn't always schmooze
with the big dogs. Nah. See, I started at the bottom. 1966 I mean the very bottom.
In a grape vineyard in Guasti, California. GUASTI WINERY Yeah, that little travieso right there. Actually, one of nine traviesos. I mean, it was the '60s. We're Mexican.
Of course my parents got down. See, in my mind,
I was the luckiest kid in the world with a playground bigger than Disneyland. {\an8}Get up! Why are you playing?
Full Transcript
00:00:01.000 --> 00:00:02.005
Nah, not that fool.
00:00:03.209 --> 00:00:05.209
Yeah, that fine-looking guapo right there,
00:00:05.209 --> 00:00:07.834
looking like Sean Connery
dipped in Abuelita chocolate?
00:00:07.834 --> 00:00:11.375
That's me.
El mero mero Mr. Richard Montañez.
00:00:11.375 --> 00:00:14.167
See, but I didn't always schmooze
with the big dogs. Nah.
00:00:14.075 --> 00:00:16.000
See, I started at the bottom.
00:00:16.000 --> 00:00:17.084
1966
00:00:17.084 --> 00:00:20.792
I mean the very bottom.
In a grape vineyard in Guasti, California.
00:00:20.792 --> 00:00:21.875
GUASTI WINERY
00:00:22.459 --> 00:00:25.000
Yeah, that little travieso right there.
00:00:25.000 --> 00:00:26.959
Actually, one of nine traviesos.
00:00:26.959 --> 00:00:30.209
I mean, it was the '60s. We're Mexican.
Of course my parents got down.
00:00:30.209 --> 00:00:33.209
See, in my mind,
I was the luckiest kid in the world
00:00:33.209 --> 00:00:35.167
with a playground bigger than Disneyland.
00:00:37.959 --> 00:00:39.075
{\an8}Get up! Why are you playing?
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Movie Summary
This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
