Join the conversation
Log in or create an account to leave a comment
Log In
New products take years to develop,
cost millions to launch, and they do not get created
by blue-collar hoodlums, who probably can't spell
the word "hoodlum." Hey! What's with the chitchat?
cost millions to launch, and they do not get created
by blue-collar hoodlums, who probably can't spell
the word "hoodlum." Hey! What's with the chitchat?
Full Transcript
00:00:01.000 --> 00:00:04.791
New products take years to develop,
cost millions to launch,
00:00:04.791 --> 00:00:08.083
and they do not get created
by blue-collar hoodlums,
00:00:08.083 --> 00:00:11.083
who probably can't spell
the word "hoodlum."
00:00:12.583 --> 00:00:14.541
Hey! What's with the chitchat?
Want This Clip in HD?
Upgrade for HD/4K downloads and unlimited access. Upgrade now →
Movie Summary
This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.