The Chicano Movement was in full effect, but I wasn't paying attention. I had family...
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The Chicano Movement was in full effect, but I wasn't paying attention. I had family business to attend to. You see, my homeys were
the only family I knew, you dig? We always had each other's backs. Hey, hey, hey, hey, hey!
the only family I knew, you dig? We always had each other's backs. Hey, hey, hey, hey, hey!
Full Transcript
00:00:01.000 --> 00:00:03.292
The Chicano Movement was in full effect,
00:00:03.292 --> 00:00:05.125
but I wasn't paying attention.
00:00:05.125 --> 00:00:07.292
I had family business to attend to.
00:00:09.375 --> 00:00:12.917
You see, my homeys were
the only family I knew, you dig?
00:00:13.005 --> 00:00:15.334
We always had each other's backs.
00:00:16.000 --> 00:00:17.542
Hey, hey, hey, hey, hey!
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Movie Summary
This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
