The Hispanic market is the future,and this man is going to lead us there
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The Hispanic market is the future,
and this man is going to lead us there
and this man is going to lead us there
Full Transcript
00:00:01.000 --> 00:00:05.834
The Hispanic market is the future,
and this man is going to lead us there.
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Movie Summary
This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
