There's no such thing as just a valet. No such thing as just a gardener,mechanic, maid....
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There's no such thing as just a valet. No such thing as just a gardener,
mechanic, maid. Because we all write our own stories.
We create our own destinies. - Thank you, brother.
- Gracias. And you think
I was gonna let someone else steal mine? Nah. Never. FLAMN HOT KNOWN AS THE GODFATHER
OF LATINO MARKETING, RICHARD BECAME A TOP EXECUTIVE
AT PEPSICO/FRITO-LAY
mechanic, maid. Because we all write our own stories.
We create our own destinies. - Thank you, brother.
- Gracias. And you think
I was gonna let someone else steal mine? Nah. Never. FLAMN HOT KNOWN AS THE GODFATHER
OF LATINO MARKETING, RICHARD BECAME A TOP EXECUTIVE
AT PEPSICO/FRITO-LAY
Full Transcript
00:00:01.000 --> 00:00:03.375
There's no such thing as just a valet.
00:00:04.167 --> 00:00:07.959
No such thing as just a gardener,
mechanic, maid.
00:00:10.917 --> 00:00:14.709
Because we all write our own stories.
We create our own destinies.
00:00:14.709 --> 00:00:16.334
- Thank you, brother.
- Gracias.
00:00:16.875 --> 00:00:19.542
And you think
I was gonna let someone else steal mine?
00:00:19.542 --> 00:00:21.584
Nah. Never.
00:00:23.125 --> 00:00:24.709
FLAMN HOT
00:00:26.875 --> 00:00:29.167
KNOWN AS THE GODFATHER
OF LATINO MARKETING,
00:00:29.167 --> 00:00:32.542
RICHARD BECAME A TOP EXECUTIVE
AT PEPSICO/FRITO-LAY.
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Movie Summary
This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
