This part...This part was finally real. {\an8}Richard MontañezDirector of Multicultural...
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This part...
This part was finally real. {\an8}Richard Montañez
Director of Multicultural Marketing
This part was finally real. {\an8}Richard Montañez
Director of Multicultural Marketing
Full Transcript
00:00:01.000 --> 00:00:05.125
This part...
This part was finally real.
00:00:05.834 --> 00:00:07.917
{\an8}Richard Montañez
Director of Multicultural Marketing
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Movie Summary
This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
