What the F is market share? That wasn't in the books. Or maybe it was. It was a lot of...
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What the F is market share? That wasn't in the books. Or maybe it was. It was a lot of books. Um
Full Transcript
00:00:01.000 --> 00:00:03.083
What the F is market share?
00:00:03.083 --> 00:00:04.458
That wasn't in the books.
00:00:04.458 --> 00:00:06.542
Or maybe it was. It was a lot of books.
00:00:06.542 --> 00:00:07.625
Um...
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Movie Summary
This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
