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When I was seven
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Flamin' Hot

When I was seven, these white ladies would cometo our school to tutor us in reading....

When I was seven, these white ladies would come
to our school to tutor us in reading. {\an8}Except there were two trailers.
One for the white kids... {\an8}LONNY MASON
PLANT SUPERVISOR {\an8}...and one for everybody else,
the brown kids. Because, you know,
they liked to keep us separate. And then,
kids that came out of the white trailer, they always came out
with cookies in their hands. And I really wanted one of those cookies. COMPANY TELEPHONE DIRECTORY {\an8}And one day, I got in that line

Full Transcript

00:00:01.000 --> 00:00:02.083
When I was seven,
00:00:03.166 --> 00:00:06.005
these white ladies would come to our school to tutor us in reading.
00:00:07.291 --> 00:00:09.791
{\an8}Except there were two trailers. One for the white kids...
00:00:09.791 --> 00:00:11.083
{\an8}LONNY MASON PLANT SUPERVISOR
00:00:11.083 --> 00:00:13.916
{\an8}...and one for everybody else, the brown kids.
00:00:14.541 --> 00:00:17.583
Because, you know, they liked to keep us separate.
00:00:19.025 --> 00:00:21.125
And then, kids that came out of the white trailer,
00:00:21.125 --> 00:00:23.541
they always came out with cookies in their hands.
00:00:25.291 --> 00:00:26.875
And I really wanted one of those cookies.
00:00:26.875 --> 00:00:28.041
COMPANY TELEPHONE DIRECTORY
00:00:30.125 --> 00:00:32.416
{\an8}And one day, I got in that line.
Duration
33 seconds
Views
37
Timestamp in Movie
00:54:04
Uploaded
Apr 19, 2025
Production
Franklin Entertainment,Searchlight Pictures

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Movie Summary

This is the inspiring true story of Richard Montañez who, as a Frito Lay janitor, disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.