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[Bren] So I believe in scale, but it's not scale through size, it's scale through replication
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Food and Country

So I believe in scale, but it's not scalethrough size, it's scale through replication

[Bren] So I believe in scale, but it's not scale
through size, it's scale through replication

Full Transcript

00:00:01.000 --> 00:00:06.661
[Bren] So I believe in scale, but it's not scale through size, it's scale through replication.
Duration
8 seconds
Views
38
Timestamp in Movie
00:46:39
Uploaded
Apr 02, 2025
Genres
documentary
Production
Foothill Productions,Real Lava,Sustainable Films,Range Media Partners,The deNovo Initiative,Tiger Tales Media,Bewilder Films,Ideal Partners

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Movie Summary

Trailblazing food writer Ruth Reichl examines the precarious state of America's food system. A Sundance Film Festival premiere.
[Ruth] What made you start GreenWave? - Food and Country 00:05
[Ruth] What made you start GreenWave?
[Bren] I was doing well with kelp, - Food and Country 00:13
[Bren] I was doing well with kelp,
We've got a program called Project GreenWave, - Food and Country 00:09
We've got a program called Project GreenWave,
They learn about 3D farming, they learn about sustainability. - Food and Country 00:05
They learn about 3D farming, they learn about sustainability...
I was getting pressured to become, like, the kelp king, right? - Food and Country 00:06
I was getting pressured to become, like, the kelp king, righ...
And everybody was like, "franchise your model," - Food and Country 00:10
And everybody was like, "franchise your model,"
It's having 10,000 climate resilient farmers on the ocean. - Food and Country 00:08
It's having 10,000 climate resilient farmers on the oce...
It started out, this little kind of tiny, you know, - Food and Country 00:11
It started out, this little kind of tiny, you know,
And then 8,000 people signed up for farmer training on the website. - Food and Country 00:06
And then 8,000 people signed up for farmer training on the w...
When people think regenerative ocean farming, hopefully this would be their starting place. - Food and Country 00:06
When people think regenerative ocean farming, hopefully this...
[Ruth] It's really interesting, because every restaurant in America - Food and Country 00:10
[Ruth] It's really interesting, because every restauran...
[Bren] I mean, God forbid we gave people a taste of agency - Food and Country 00:07
[Bren] I mean, God forbid we gave people a taste of agency
[Ruth] There are a lot of people who are questioning, - Food and Country 00:10
[Ruth] There are a lot of people who are questioning,
And it's so funny, people from all over the industry are emailing me, - Food and Country 00:09
And it's so funny, people from all over the industry ar...
You know, I'm just learning. [laughs] - Food and Country 00:07
You know, I'm just learning. [laughs]
Food is a gateway for learning about so many things, - Food and Country 00:13
Food is a gateway for learning about so many things,
And it really wasn't just about feeding myself, I learned. - Food and Country 00:06
And it really wasn't just about feeding myself, I learn...
It was like in feeding others that I felt satiated. - Food and Country 00:06
It was like in feeding others that I felt satiated.
We are these third spaces that are just more than a transaction. - Food and Country 00:09
We are these third spaces that are just more than a transact...
I love restaurants, I hope they continue to exist. - Food and Country 00:05
I love restaurants, I hope they continue to exist.