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[Ruth] So, if there is one thing you could explain
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Food and Country

So, if there is onething you could explain to the American consumer aboutyour business,...

[Ruth] So, if there is one
thing you could explain to the American consumer about
your business, what would it be?

Full Transcript

00:00:01.000 --> 00:00:03.865
[Ruth] So, if there is one thing you could explain
00:00:04.001 --> 00:00:07.558
to the American consumer about your business, what would it be?
Duration
9 seconds
Views
32
Timestamp in Movie
00:43:35
Uploaded
Apr 02, 2025
Genres
documentary
Production
Foothill Productions,Real Lava,Sustainable Films,Range Media Partners,The deNovo Initiative,Tiger Tales Media,Bewilder Films,Ideal Partners

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Movie Summary

Trailblazing food writer Ruth Reichl examines the precarious state of America's food system. A Sundance Film Festival premiere.
I would like the American consumer to understand that - Food and Country 00:15
I would like the American consumer to understand that
This packer takes these yards, - Food and Country 00:07
This packer takes these yards,
And nobody else comes in and messes with them. - Food and Country 00:05
And nobody else comes in and messes with them.
I would like them to break up the Big Four, like we did in 1917. - Food and Country 00:08
I would like them to break up the Big Four, like we did in 1...
I would like to start with the two that are majority foreign-owned. - Food and Country 00:07
I would like to start with the two that are majority foreign...
I want government to police a level playing field. - Food and Country 00:06
I want government to police a level playing field.
Then let us fight it out on the economies of scale and efficiency among ourselves, - Food and Country 00:10
Then let us fight it out on the economies of scale and effic...
[Eric] Perhaps the most important person - Food and Country 00:18
[Eric] Perhaps the most important person
That person is going to matter a lot as to whether or not we get an ever more concentrated, - Food and Country 00:12
That person is going to matter a lot as to whether or not we...
[Steve] I would like to have smaller beef plants every 300, 400 miles. - Food and Country 00:07
[Steve] I would like to have smaller beef plants every 300, ...
If one went down, it would be two, three percent of the daily slaughter, not 15%. - Food and Country 00:08
If one went down, it would be two, three percent of the dail...
I think that would be better for states and communities and producers. - Food and Country 00:07
I think that would be better for states and communities and ...
[Ruth] Do you still have to depend on the big packing companies? - Food and Country 00:05
[Ruth] Do you still have to depend on the big packing compan...
Well, ultimately I made the choice - Food and Country 00:10
Well, ultimately I made the choice
I was blessed, I had equity, I was left the farm, I was not hand-to-mouth. - Food and Country 00:06
I was blessed, I had equity, I was left the farm, I was not ...
And now I have about $7.2 million invested - Food and Country 00:11
And now I have about $7.2 million invested
You know, the front side of my card says, - Food and Country 00:12
You know, the front side of my card says,
It don't say "marketer," cuz I don't like that part. - Food and Country 00:06
It don't say "marketer," cuz I don't lik...
So... but I'm all those things. - Food and Country 00:05
So... but I'm all those things.
[Ruth] How big do you envision White Oak Pastures becoming? - Food and Country 00:06
[Ruth] How big do you envision White Oak Pastures becoming?