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Well, ultimately I made the choice
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Food and Country

Well, ultimatelyI made the choice to build slaughterhouseson my farm, which at that...

Well, ultimately
I made the choice to build slaughterhouses
on my farm, which at that time
was unheard of

Full Transcript

00:00:01.000 --> 00:00:03.589
Well, ultimately I made the choice
00:00:03.727 --> 00:00:06.073
to build slaughterhouses on my farm,
00:00:06.868 --> 00:00:08.904
which at that time was unheard of.
Duration
10 seconds
Views
29
Timestamp in Movie
00:45:30
Uploaded
Apr 02, 2025
Genres
documentary
Production
Foothill Productions,Real Lava,Sustainable Films,Range Media Partners,The deNovo Initiative,Tiger Tales Media,Bewilder Films,Ideal Partners

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Movie Summary

Trailblazing food writer Ruth Reichl examines the precarious state of America's food system. A Sundance Film Festival premiere.
I was blessed, I had equity, I was left the farm, I was not hand-to-mouth. - Food and Country 00:06
I was blessed, I had equity, I was left the farm, I was not ...
And now I have about $7.2 million invested - Food and Country 00:11
And now I have about $7.2 million invested
You know, the front side of my card says, - Food and Country 00:12
You know, the front side of my card says,
It don't say "marketer," cuz I don't like that part. - Food and Country 00:06
It don't say "marketer," cuz I don't lik...
So... but I'm all those things. - Food and Country 00:05
So... but I'm all those things.
[Ruth] How big do you envision White Oak Pastures becoming? - Food and Country 00:06
[Ruth] How big do you envision White Oak Pastures becoming?
[Will] What we do here is not highly scalable. - Food and Country 00:06
[Will] What we do here is not highly scalable.
There could and should be one or two or three White Oak Pastures - Food and Country 00:11
There could and should be one or two or three White Oak Past...
It's an amazing thing that you do, - Food and Country 00:08
It's an amazing thing that you do,
[Bren] So I believe in scale, but it's not scale through size, it's scale through replication. - Food and Country 00:08
[Bren] So I believe in scale, but it's not scale throug...
[Ruth] What made you start GreenWave? - Food and Country 00:05
[Ruth] What made you start GreenWave?
[Bren] I was doing well with kelp, - Food and Country 00:13
[Bren] I was doing well with kelp,
We've got a program called Project GreenWave, - Food and Country 00:09
We've got a program called Project GreenWave,
They learn about 3D farming, they learn about sustainability. - Food and Country 00:05
They learn about 3D farming, they learn about sustainability...
I was getting pressured to become, like, the kelp king, right? - Food and Country 00:06
I was getting pressured to become, like, the kelp king, righ...
And everybody was like, "franchise your model," - Food and Country 00:10
And everybody was like, "franchise your model,"
It's having 10,000 climate resilient farmers on the ocean. - Food and Country 00:08
It's having 10,000 climate resilient farmers on the oce...
It started out, this little kind of tiny, you know, - Food and Country 00:11
It started out, this little kind of tiny, you know,
And then 8,000 people signed up for farmer training on the website. - Food and Country 00:06
And then 8,000 people signed up for farmer training on the w...
When people think regenerative ocean farming, hopefully this would be their starting place. - Food and Country 00:06
When people think regenerative ocean farming, hopefully this...