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Fyre

We have what will be known as the best coordinatedsocial influencer campaign ever

Fyre • 2018
We have what will be known as the best coordinated
social influencer campaign ever

Full Transcript

00:00:01.000 --> 00:00:02.502
We have what will be known
00:00:02.585 --> 00:00:05.063
as the best coordinated social influencer campaign ever.
Duration
6 seconds
Views
53
Timestamp in Movie
00:14:11
Uploaded
Jun 11, 2025
Genres
documentary, crime, music
Production
Jerry Media,Library Films,VICE Media

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Movie Summary

An exclusive behind the scenes look at the infamous unraveling of the Fyre music festival.
We have 400 of the biggest people around the world, - Fyre 00:11
We have 400 of the biggest people around the world,
Fyre handled all of the major models - Fyre 00:08
Fyre handled all of the major models
And there's the caption saying, "Join me @fyrefestival.com," - Fyre 00:13
And there's the caption saying, "Join me @fyrefest...
We were editing the commercial and had a launch strategy in the Bahamas, - Fyre 00:08
We were editing the commercial and had a launch strategy in ...
Billy was like, "Man, let's catch a plane to Nassau - Fyre 00:10
Billy was like, "Man, let's catch a plane to Nassa...
Kendall Jenner was paid, I think, $250,000 - Fyre 00:07
Kendall Jenner was paid, I think, $250,000
If you go, will there be Instagram models lounging around - Fyre 00:05
If you go, will there be Instagram models lounging around
So, it was a combination of confusion and excitement. - Fyre 00:04
So, it was a combination of confusion and excitement.
As soon as the models started posting, - Fyre 00:06
As soon as the models started posting,
Overnight, basically, - Fyre 00:09
Overnight, basically,
I had brand sponsors who had invested millions of dollars into Coachella - Fyre 00:10
I had brand sponsors who had invested millions of dollars in...
They advertised these incredible ticket packages. - Fyre 00:04
They advertised these incredible ticket packages.
They had the "rustic tent," that was supposed to be kind of like a Coachella, - Fyre 00:07
They had the "rustic tent," that was supposed to b...
And then they had private homes - Fyre 00:11
And then they had private homes
Within 48 hours, - Fyre 00:05
Within 48 hours,
I think people thought that this was one of the new hot things - Fyre 00:09
I think people thought that this was one of the new hot thin...
So now, you know, - Fyre 00:05
So now, you know,
The cultural experience of the decade, Fyre Festival. - Fyre 00:04
The cultural experience of the decade, Fyre Festival.
I remember I first heard about Fyre Festival - Fyre 00:06
I remember I first heard about Fyre Festival
Ja Rule was a keynote speaker - Fyre 00:10
Ja Rule was a keynote speaker