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I'm like, "Whoa." [light music dies, restarts] The second we stepped outside
onto the street with the other agency,
it was kind of a quick exchange of, like‐‐
[exhales sharply] "This is crazy." Like, and both of us were like,
"This can't happen." Like, "This will never work." Saying it out loud on the
street just‐‐and being like, "Well, let's, uh‐‐
let's just do it
onto the street with the other agency,
it was kind of a quick exchange of, like‐‐
[exhales sharply] "This is crazy." Like, and both of us were like,
"This can't happen." Like, "This will never work." Saying it out loud on the
street just‐‐and being like, "Well, let's, uh‐‐
let's just do it
Full Transcript
00:00:01.000 --> 00:00:03.129
I'm like, "Whoa."
00:00:03.129 --> 00:00:05.175
[light music dies, restarts]
00:00:05.175 --> 00:00:07.429
The second we stepped outside
onto the street
00:00:07.429 --> 00:00:10.352
with the other agency,
it was kind of a quick exchange
00:00:10.352 --> 00:00:13.233
of, like‐‐
[exhales sharply]
00:00:13.233 --> 00:00:15.654
"This is crazy."
00:00:15.654 --> 00:00:19.999
Like, and both of us were like,
"This can't happen."
00:00:19.999 --> 00:00:21.165
Like, "This will never work."
00:00:21.165 --> 00:00:23.067
Saying it out loud on the
street just‐‐and being like,
00:00:23.067 --> 00:00:26.718
"Well, let's, uh‐‐
let's just do it.
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Movie Summary
Concert promoters and rapper Ja Rule advertise a high-end festival experience that fails spectacularly when they don't plan for the infrastructure to support the venue, artists and guests.