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Instagram, social media marketing
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Fyre Fraud

Instagram,social media marketing, influencer marketingis the most impactful form of...

Instagram,
social media marketing, influencer marketing
is the most impactful form of marketing for
an entire generation

Full Transcript

00:00:01.000 --> 00:00:03.254
Instagram, social media marketing,
00:00:03.254 --> 00:00:06.219
influencer marketing is the most impactful form
00:00:06.219 --> 00:00:09.893
of marketing for an entire generation.
Duration
10 seconds
Views
72
Timestamp in Movie
00:31:37
Uploaded
Jun 11, 2025
Genres
documentary
Production
Mic,Billboard,The Cinemart

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Movie Summary

Concert promoters and rapper Ja Rule advertise a high-end festival experience that fails spectacularly when they don't plan for the infrastructure to support the venue, artists and guests.
So, an influencer is anyone with a social following. - Fyre Fraud 00:05
So, an influencer is anyone with a social following.
There are plenty of people who are models and celebrities - Fyre Fraud 00:10
There are plenty of people who are models and celebrities
We call them macros, - Fyre Fraud 00:05
We call them macros,
JIA: What an influencer is is someone who has effectively - Fyre Fraud 00:06
JIA: What an influencer is is someone who has effectively
That is their work: - Fyre Fraud 00:07
That is their work:
I do some social media influencing. - Fyre Fraud 00:04
I do some social media influencing.
I have almost half a million followers on Instagram. - Fyre Fraud 00:06
I have almost half a million followers on Instagram.
[music winds down] - Fyre Fraud 00:06
[music winds down]
SETH: I created this influencer character, - Fyre Fraud 00:08
SETH: I created this influencer character,
I'm just kinda poking fun at the whole influencer culture. - Fyre Fraud 00:06
I'm just kinda poking fun at the whole influencer cultu...
[quirky music] - Fyre Fraud 00:06
[quirky music]
‐ Um, when I say "my brand," um, I just mean - Fyre Fraud 00:07
‐ Um, when I say "my brand," um, I just mean
VICKIE: I look at influencers as really brave people. - Fyre Fraud 00:05
VICKIE: I look at influencers as really brave people.
They're sharing a lot of information - Fyre Fraud 00:10
They're sharing a lot of information
And FuckJerry was one of the original influencers. - Fyre Fraud 00:06
And FuckJerry was one of the original influencers.
REPORTER: Believe it or not, 27‐year‐old Elliot Tebele - Fyre Fraud 00:06
REPORTER: Believe it or not, 27‐year‐old Elliot Tebele
JIA: FuckJerry's part of the same ecosystem - Fyre Fraud 00:06
JIA: FuckJerry's part of the same ecosystem
JAMES: If you wanna learn how to dominate social media - Fyre Fraud 00:06
JAMES: If you wanna learn how to dominate social media
We post it to their Instagram, Facebook, or YouTube - Fyre Fraud 00:08
We post it to their Instagram, Facebook, or YouTube
‐ You now have 30 million followers across - Fyre Fraud 00:05
‐ You now have 30 million followers across