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She can take a brand from zero awareness
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Fyre Fraud

She can take a brandfrom zero awareness to a brand that hasa phenomenal amount of brand...

She can take a brand
from zero awareness to a brand that has
a phenomenal amount of brand equity
with one social media post

Full Transcript

00:00:01.000 --> 00:00:04.883
She can take a brand from zero awareness
00:00:04.883 --> 00:00:07.388
to a brand that has a phenomenal amount
00:00:07.388 --> 00:00:10.227
of brand equity with one social media post.
Duration
10 seconds
Views
28
Timestamp in Movie
00:41:03
Uploaded
Jun 12, 2025
Genres
documentary
Production
Mic,Billboard,The Cinemart

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Movie Summary

Concert promoters and rapper Ja Rule advertise a high-end festival experience that fails spectacularly when they don't plan for the infrastructure to support the venue, artists and guests.
CALVIN: By some accounts, she gets paid $250,000 - Fyre Fraud 00:05
CALVIN: By some accounts, she gets paid $250,000
CALVIN: The point of Kendall's post was to announce - Fyre Fraud 00:07
CALVIN: The point of Kendall's post was to announce
OREN: But there was this huge meltdown on the Fyre side. - Fyre Fraud 00:04
OREN: But there was this huge meltdown on the Fyre side.
"No, hold on. Hold on." - Fyre Fraud 00:05
"No, hold on. Hold on."
CALVIN: And so when she does post about the Fyre Festival, - Fyre Fraud 00:06
CALVIN: And so when she does post about the Fyre Festival,
So the presupposition, at least on social media, - Fyre Fraud 00:07
So the presupposition, at least on social media,
DAVE: Who would wanna miss seeing Kanye in the Bahamas - Fyre Fraud 00:08
DAVE: Who would wanna miss seeing Kanye in the Bahamas
‐ I had influencers begging to go - Fyre Fraud 00:07
‐ I had influencers begging to go
CALVIN: You're in Lower Manhattan, - Fyre Fraud 00:04
CALVIN: You're in Lower Manhattan,
You got an election that just upended - Fyre Fraud 00:05
You got an election that just upended
The thing that you're absolutely focused on - Fyre Fraud 00:05
The thing that you're absolutely focused on
And so people are dying to be a part of something - Fyre Fraud 00:08
And so people are dying to be a part of something
‐ People would message me things like, - Fyre Fraud 00:19
‐ People would message me things like,
JAKE: And mind you, this is January, - Fyre Fraud 00:06
JAKE: And mind you, this is January,
‐ Billy started panicking. Billy's like, "No. Shit." - Fyre Fraud 00:15
‐ Billy started panicking. Billy's like, "No. Shit...
‐ Here's to living like movie stars, - Fyre Fraud 00:08
‐ Here's to living like movie stars,
[laughter] - Fyre Fraud 00:11
[laughter]
I said, "Okay, can I have some‐‐ - Fyre Fraud 00:10
I said, "Okay, can I have some‐‐
"Who didn't fuck got suck? Who didn't suck - Fyre Fraud 00:07
"Who didn't fuck got suck? Who didn't suck
"Now as of tomorrow, - Fyre Fraud 00:12
"Now as of tomorrow,