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[The Foundations'
"Build Me Up Buttercup"] CALVIN: We're living
in an era in which you can convince millions
of people to do anything just on marketing alone
"Build Me Up Buttercup"] CALVIN: We're living
in an era in which you can convince millions
of people to do anything just on marketing alone
Full Transcript
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[The Foundations'
"Build Me Up Buttercup"]
00:00:03.589 --> 00:00:05.342
CALVIN: We're living
in an era in which
00:00:05.342 --> 00:00:09.183
you can convince millions
of people to do anything
00:00:09.183 --> 00:00:11.981
just on marketing alone.
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Movie Summary
Concert promoters and rapper Ja Rule advertise a high-end festival experience that fails spectacularly when they don't plan for the infrastructure to support the venue, artists and guests.