It is a change year, sir. We desperately need a game change in pick, and none of these...

Steve Schmidt: It is a change year, sir. We desperately need a game change in pick, and none of these middle-aged white guys are game-changers. John McCain: So... what? I just fuck off and die? Steve Schmidt: Well, the data shows we have four things we have to do. We have to win back the independents, we have to excite the base, we have to distance ourselves from the Bush administration and we have to close the gender gap. John McCain: How bad is the gap? Bill McInturff: It's fatal. You've got a twenty-percent advantage with men, which is great, but a twenty-percent deficit with women. You've got to pick up fifteen-percent with females because if you're trailing by more than five with them, you lose. John McCain: So find me a woman.