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General Magic

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp

Director

Sarah Kerruish, Matt Maude

Year

Genre

Box Office

$20,046

Production

Spellbound Productions II

Awards

2 wins & 3 nominations

Homepage

https://www.generalmagicthemovie.com/

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In Silicon Valley
there's a lot of origin stories - General Magic

In Silicon Valley there's a lot of origin stories

There are
a handful of stories
that define Silicon Valley. - General Magic

There are a handful of stories that define Silicon Valley.

You know, there are legends,
and General Magic was one
of the legends. - General Magic

You know, there are legends, and General Magic was one of th...

You have to believe,
you have to be proud,
you have to be - General Magic

You have to believe, you have to be proud, you have to be

If you're always playing it
safe and you're not failing - General Magic

If you're always playing it safe and you're not fa...

No matter how big
we dreamed, the fact
that you could touch - General Magic

No matter how big we dreamed, the fact that you could touch

The reason
you should care about
the story of General Magic - General Magic

The reason you should care about the story of General Magic

The reason this story
so haunts the people
that were involved, - General Magic

The reason this story so haunts the people that were involve...

Did it fail?
I mean, the company itself
failed, the ideas didn't fail. - General Magic

Did it fail? I mean, the company itself failed, the ideas di...

The people who worked
there didn't fail.
So, was it a failure? - General Magic

The people who worked there didn't fail. So, was it a f...

I didn't really wanna
go to class. Every waking
moment that I wasn't in school - General Magic

I didn't really wanna go to class. Every waking moment ...

Talking to friends about it,
I was the geek, you know,
The Revenge of the Nerds. - General Magic

Talking to friends about it, I was the geek, you know, The R...

For me every weekend was fixing
things, or building things,
from the age of three or four. - General Magic

For me every weekend was fixing things, or building things, ...

Soapbox derby racer,
or we could repair
lawnmowers or what have you. - General Magic

Soapbox derby racer, or we could repair lawnmowers or what h...

But with this I could create
new things. I could sit there
and I could program a game, - General Magic

But with this I could create new things. I could sit there a...

And then it was the Mac
and it was all about the Mac. - General Magic

And then it was the Mac and it was all about the Mac.

There were names of people like
Andy Hertzfeld, Joanna Hoffman,
Bill Atkinson, - General Magic

There were names of people like Andy Hertzfeld, Joanna Hoffm...

My name is Andy Hertzfeld,
I bought and fell in love
with an Apple II in 1978. - General Magic

My name is Andy Hertzfeld, I bought and fell in love with an...

And went to work for Apple
in 1979 and was lucky enough
to help design the Macintosh. - General Magic

And went to work for Apple in 1979 and was lucky enough to h...

You have to go
and find out more about them, - General Magic

You have to go and find out more about them,

Hello,
I am Macintosh. It sure is
great to get out of that bag. - General Magic

Hello, I am Macintosh. It sure is great to get out of that b...

January 24th 1984, - General Magic

January 24th 1984,

You know what
I remember? We were sitting here - General Magic

You know what I remember? We were sitting here

It was a culmination of years of
work, of years of expectation. - General Magic

It was a culmination of years of work, of years of expectati...

What we are trying to do
with Macintosh is take away - General Magic

What we are trying to do with Macintosh is take away

One of the neatest things
about Macintosh was
we had a chance - General Magic

One of the neatest things about Macintosh was we had a chanc...

We called it the computer
for the rest of us, - General Magic

We called it the computer for the rest of us,

We thought we had a chance to
make a difference. Steve Jobs
just drummed it into us. - General Magic

We thought we had a chance to make a difference. Steve Jobs ...

The greatest people are
self-managing. They don't
need to be managed. - General Magic

The greatest people are self-managing. They don't need ...

Once they know what to do,
they'll go figure out
how to do it. - General Magic

Once they know what to do, they'll go figure out how to...

We truly believed
with every fiber of our being - General Magic

We truly believed with every fiber of our being

But behind the scenes, - General Magic

But behind the scenes,

I was just too tunnel-visioned
to be able to appreciate that. - General Magic

I was just too tunnel-visioned to be able to appreciate that...

I got a phone call, like
around 10:00 a.m. in the morning - General Magic

I got a phone call, like around 10:00 a.m. in the morning

The core team was stunned.
That said, things were a mess
in many ways. - General Magic

The core team was stunned. That said, things were a mess in ...

But Steve and John Sculley
didn't agree about
what to do with it. - General Magic

But Steve and John Sculley didn't agree about what to d...

Fights escalated to the point
where the board told Sculley - General Magic

Fights escalated to the point where the board told Sculley

Um, wrenching decision
for everyone, - General Magic

Um, wrenching decision for everyone,

Since the Mac, - General Magic

Any other project
that kept coming up,
kinda fizzled very quickly - General Magic

Any other project that kept coming up, kinda fizzled very qu...

Good evening, I'm Marc Porat. - General Magic

Good evening, I'm Marc Porat.

Today many people believe
that information tools - General Magic

Today many people believe that information tools

Changing our relationship
to nature, to each other, - General Magic

Changing our relationship to nature, to each other,

The Aspen Institute attracted
some of the most amazing people. - General Magic

The Aspen Institute attracted some of the most amazing peopl...

It had a place where they could
speak freely to each other
in private. - General Magic

It had a place where they could speak freely to each other i...

Cyrus Vance or Henry Kissinger
or the Shahbanou of Iran or-- - General Magic

Cyrus Vance or Henry Kissinger or the Shahbanou of Iran or--

Those were the people, that was,
that was the teaching there,
you could, - General Magic

Those were the people, that was, that was the teaching there...

Because the future your parents
handed you, that was broken. - General Magic

Because the future your parents handed you, that was broken.

And so that started me in the
track of saying, "What can I do
to create the future?" - General Magic

And so that started me in the track of saying, "What ca...

That's what happened to me,
and I went into the future, - General Magic

That's what happened to me, and I went into the future,

And I stood
in that moment, inside it,
and I looked around my-- me, - General Magic

And I stood in that moment, inside it, and I looked around m...

It was gonna be so revolutionary
that it would take over
the world. - General Magic

It was gonna be so revolutionary that it would take over the...

So this book I wrote in 1989
and this was a compilation
of, of the ideas. - General Magic

So this book I wrote in 1989 and this was a compilation of, ...

And this is
what we came up with in 1989. - General Magic

And this is what we came up with in 1989.

And there it is,
we really had it. - General Magic

And there it is, we really had it.

And they-- and the ones who tell
the most compelling stories
are the ones who, - General Magic

And they-- and the ones who tell the most compelling stories...

After Steve Jobs left in 1985,
a lot of people were pretty
depressed, - General Magic

After Steve Jobs left in 1985, a lot of people were pretty d...

You know, could Apple still
go on without Steve Jobs there? - General Magic

You know, could Apple still go on without Steve Jobs there?

Marc was one of the first people
to see that computing in
the future was gonna be, - General Magic

Marc was one of the first people to see that computing in th...

And it was a telephone,
it was essentially going
to be a smartphone - General Magic

And it was a telephone, it was essentially going to be a sma...

Imagine a personal computer,
with applications organized - General Magic

Imagine a personal computer, with applications organized

An object through which you
communicated with yourself
about everything - General Magic

An object through which you communicated with yourself about...

Marc always came with his giant
red book, uh, and he would thumb
through the pages - General Magic

Marc always came with his giant red book, uh, and he would t...

Please leave
a message and we will return - General Magic

Please leave a message and we will return

I saw a message on my answering
machine from Bill Atkinson - General Magic

I saw a message on my answering machine from Bill Atkinson

You got to come back to
Apple to work with me on it." - General Magic

You got to come back to Apple to work with me on it."

Wouldn't it be nice,
if all these notes,
which are very useful, - General Magic

Wouldn't it be nice, if all these notes, which are very...

I was a little skeptical
at first, because Marc
is such a slick salesperson, - General Magic

I was a little skeptical at first, because Marc is such a sl...

And when I saw this,
the concept and
I talked to Marc, - General Magic

And when I saw this, the concept and I talked to Marc,

The same feeling that I had
when I first encountered
the Macintosh. - General Magic

The same feeling that I had when I first encountered the Mac...

This book was not just ideas, - General Magic

This book was not just ideas,

Marc said, "We are gonna
create what comes after
the personal computer." - General Magic

Marc said, "We are gonna create what comes after the pe...

I think it's got to be
a separate company." - General Magic

I think it's got to be a separate company."

This was the beginning
of what became, I think,
the most important company - General Magic

This was the beginning of what became, I think, the most imp...

You know it had Apple's
fairy dust sprinkled on it. - General Magic

You know it had Apple's fairy dust sprinkled on it.

So we had no idea what it was, - General Magic

So we had no idea what it was,

There's this company,
it has Andy and Bill and, - General Magic

There's this company, it has Andy and Bill and,

And I was like, "I don't know
what they are doing yet,
but I know I need to be there." - General Magic

And I was like, "I don't know what they are doing ...

I knocked on the door,
no one answered,
so I opened the door - General Magic

I knocked on the door, no one answered, so I opened the door

Everybody in
the valley knew that Magic was--
was doing something really cool, - General Magic

Everybody in the valley knew that Magic was-- was doing some...

Everybody wanted to be there
and people literally would
sleep on the doorstep - General Magic

Everybody wanted to be there and people literally would slee...

No, no it's
not everywhere in the valley! - General Magic

No, no it's not everywhere in the valley!

The best, the brightest
the coolest, the smartest. - General Magic

The best, the brightest the coolest, the smartest.

Oh, smile!
You are on "Candid Camera." - General Magic

Oh, smile! You are on "Candid Camera."

I come from a long line
of engineers. And so the idea
of going to Silicon Valley - General Magic

I come from a long line of engineers. And so the idea of goi...

Andy Hertzfeld had gotten
my name as a Mac developer,
and so he called me. - General Magic

Andy Hertzfeld had gotten my name as a Mac developer, and so...

I'm sorry to offend you
with this Non Disclosure
Agreement... - General Magic

I'm sorry to offend you with this Non Disclosure Agreem...

But he couldn't tell me what it
was, and I was just thinking, - General Magic

But he couldn't tell me what it was, and I was just thi...

So I called Dee. "What's
going on?" "We have a process,
we are going through it. - General Magic

So I called Dee. "What's going on?" "We ...

We are gonna have a meeting
we will talk about you,
we will let you know." - General Magic

We are gonna have a meeting we will talk about you, we will ...

General Magic poster

★ ★ ★ ★ ★

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp

User Rating: 0.0 (0 ratings)

Director: Sarah Kerruish, Matt Maude

Writer: Sarah Kerruish, Jonathan Key, Matt Maude

Production: Spellbound Productions II

Genre: documentary

Year: 2018

MetaScore: 69/100

ImdbRating: 7.4

BoxOffice: $20,046

Released: 12 Jul 2019

Awards: 2 wins & 3 nominations

Homepage: https://www.generalmagicthemovie.com/

Also watch: Eddie Murphy: Delirious, All the President's Men, Ad Astra, The Gentlemen, Taken, Interstellar, Joker, Tenet, Snowpiercer, Parasite, Me Before You, Kill Bill: Vol 1, Get Out, The Thing, Forrest Gump, The Fly, 500 Days of Summer, Old Boy, Inside Out