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And we charged them six million dollars for the privilege of joining... each
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General Magic

And we charged themsix million dollars for theprivilege of joining... each

And we charged them
six million dollars for the
privilege of joining... each

Full Transcript

00:00:01.000 --> 00:00:06.834
And we charged them six million dollars for the privilege of joining... each.
Duration
7 seconds
Views
43
Timestamp in Movie
00:32:03
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
Here was this little startup in Silicon Valley, that was gonna change the world, - General Magic 00:08
Here was this little startup in Silicon Valley, that was gon...
This company's scale is small, but thinking so big. - General Magic 00:05
This company's scale is small, but thinking so big.
Immediately we decided to join it - General Magic 00:08
Immediately we decided to join it
Sony Japan was unbelievably great, but I think one of the things - General Magic 00:16
Sony Japan was unbelievably great, but I think one of the th...
...he said we have these three bears out there, and we call them Goldilocks. - General Magic 00:04
...he said we have these three bears out there, and we call ...
- Marc is Goldilocks. -I find him, grraawr, grraawr! - General Magic 00:04
- Marc is Goldilocks. -I find him, grraawr, grraawr!
The vision was gonna happen because we were putting together - General Magic 00:09
The vision was gonna happen because we were putting together
We knew we were innovating, no one had done anything like that, and if it succeeded - General Magic 00:12
We knew we were innovating, no one had done anything like th...
That was fighting, that was battle. - General Magic 00:04
That was fighting, that was battle.
We had no choice, but to keep quiet about the things we were doing - General Magic 00:17
We had no choice, but to keep quiet about the things we were...
Everybody had to shred everything. We couldn't put everything in one bin. - General Magic 00:06
Everybody had to shred everything. We couldn't put ever...
We had to wait and-- and kind of dole it out to various different places. - General Magic 00:07
We had to wait and-- and kind of dole it out to various diff...
We were asked not to talk about it outside - General Magic 00:06
We were asked not to talk about it outside
So there was this buzz around the company, but it really was kind of this, this, cipher. - General Magic 00:05
So there was this buzz around the company, but it really was...
We had to keep it under wraps. Part of that was this PR strategy - General Magic 00:10
We had to keep it under wraps. Part of that was this PR stra...
"While we're in business development stage, security is essential. - General Magic 00:05
"While we're in business development stage, securi...
If the concept leaks, we lose our competitive edge. - General Magic 00:04
If the concept leaks, we lose our competitive edge.
Please use the highest level of personal attention to security, including, - General Magic 00:10
Please use the highest level of personal attention to securi...
If asked by a non-Apple person, tell me immediately." - General Magic 00:08
If asked by a non-Apple person, tell me immediately."
In that sense he was our ally, or so we thought. - General Magic 00:07
In that sense he was our ally, or so we thought.