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And I said,
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General Magic

And I said, "Yeah. It would!"And he stripped down

And I said, "Yeah. It would!"
And he stripped down

Full Transcript

00:00:01.000 --> 00:00:04.834
And I said, "Yeah. It would!" And he stripped down...
Duration
5 seconds
Views
26
Timestamp in Movie
00:43:17
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
-Don't film this stuff. - General Magic 00:04
-Don't film this stuff.
And there we were standing in the conference room with a half-naked banker. - General Magic 00:05
And there we were standing in the conference room with a hal...
So then they didn't make any 44260s in five volts without this, right, enable thing? - General Magic 00:05
So then they didn't make any 44260s in five volts witho...
Probably the most challenging part of the product was deciding what not to do. - General Magic 00:05
Probably the most challenging part of the product was decidi...
What to do and what not to do, because it's really hard, you're building - General Magic 00:09
What to do and what not to do, because it's really hard...
For me, I had never done anything like that. It was a huge challenge. - General Magic 00:05
For me, I had never done anything like that. It was a huge c...
You really had to work very hard to build what we were trying to build. - General Magic 00:06
You really had to work very hard to build what we were tryin...
I really had to up my game and they were all like, "Fadell you're doing it wrong. - General Magic 00:05
I really had to up my game and they were all like, "Fad...
You should be doing it that way." And I'm like, "No, I think it's the right way." - General Magic 00:11
You should be doing it that way." And I'm like, &q...
Once we got the basics there, you take the new chip that had - General Magic 00:12
Once we got the basics there, you take the new chip that had
We could see it, we could touch it and feel it. - General Magic 00:05
We could see it, we could touch it and feel it.
But the responsiveness of the device was really slow. Uh, the processor was underpowered, - General Magic 00:12
But the responsiveness of the device was really slow. Uh, th...
I was sitting in a lot of the user test labs. - General Magic 00:05
I was sitting in a lot of the user test labs.
Don't, don't tap that. No, it's not there, it's over there!" - General Magic 00:07
Don't, don't tap that. No, it's not there, it...
The thing at the bottom that kinda looks like a comb, - General Magic 00:08
The thing at the bottom that kinda looks like a comb,
Like some operating systems had little spinning wheels - General Magic 00:06
Like some operating systems had little spinning wheels
Finally you just pull out the battery and reset the device, - General Magic 00:06
Finally you just pull out the battery and reset the device,
- target for re-bunking. - General Magic 00:04
- target for re-bunking.
And, you know, it's slowly dawning on us, like we are not gonna get this done. - General Magic 00:06
And, you know, it's slowly dawning on us, like we are n...
The roadshow for the General Magic public offering - General Magic 00:13
The roadshow for the General Magic public offering