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And then it was the Mac and it was all about the Mac
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General Magic

And then it was the Macand it was all about the Mac

And then it was the Mac
and it was all about the Mac

Full Transcript

00:00:01.000 --> 00:00:04.292
And then it was the Mac and it was all about the Mac.
Duration
4 seconds
Views
29
Timestamp in Movie
00:05:05
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
There were names of people like Andy Hertzfeld, Joanna Hoffman, Bill Atkinson, - General Magic 00:11
There were names of people like Andy Hertzfeld, Joanna Hoffm...
My name is Andy Hertzfeld, I bought and fell in love with an Apple II in 1978. - General Magic 00:05
My name is Andy Hertzfeld, I bought and fell in love with an...
And went to work for Apple in 1979 and was lucky enough to help design the Macintosh. - General Magic 00:08
And went to work for Apple in 1979 and was lucky enough to h...
You have to go and find out more about them, - General Magic 00:06
You have to go and find out more about them,
Hello, I am Macintosh. It sure is great to get out of that bag. - General Magic 00:07
Hello, I am Macintosh. It sure is great to get out of that b...
January 24th 1984, - General Magic 00:10
January 24th 1984,
You know what I remember? We were sitting here - General Magic 00:11
You know what I remember? We were sitting here
It was a culmination of years of work, of years of expectation. - General Magic 00:07
It was a culmination of years of work, of years of expectati...
What we are trying to do with Macintosh is take away - General Magic 00:08
What we are trying to do with Macintosh is take away
One of the neatest things about Macintosh was we had a chance - General Magic 00:06
One of the neatest things about Macintosh was we had a chanc...
We called it the computer for the rest of us, - General Magic 00:07
We called it the computer for the rest of us,
We thought we had a chance to make a difference. Steve Jobs just drummed it into us. - General Magic 00:05
We thought we had a chance to make a difference. Steve Jobs ...
The greatest people are self-managing. They don't need to be managed. - General Magic 00:04
The greatest people are self-managing. They don't need ...
Once they know what to do, they'll go figure out how to do it. - General Magic 00:04
Once they know what to do, they'll go figure out how to...
We truly believed with every fiber of our being - General Magic 00:16
We truly believed with every fiber of our being
But behind the scenes, - General Magic 00:06
But behind the scenes,
I was just too tunnel-visioned to be able to appreciate that. - General Magic 00:05
I was just too tunnel-visioned to be able to appreciate that...
I got a phone call, like around 10:00 a.m. in the morning - General Magic 00:09
I got a phone call, like around 10:00 a.m. in the morning
The core team was stunned. That said, things were a mess in many ways. - General Magic 00:08
The core team was stunned. That said, things were a mess in ...
But Steve and John Sculley didn't agree about what to do with it. - General Magic 00:05
But Steve and John Sculley didn't agree about what to d...