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And there it is, we really had it
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General Magic

And there it is,we really had it

And there it is,
we really had it

Full Transcript

00:00:01.000 --> 00:00:05.000
And there it is, we really had it.
Duration
5 seconds
Views
32
Timestamp in Movie
00:10:31
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
And they-- and the ones who tell the most compelling stories are the ones who, - General Magic 00:10
And they-- and the ones who tell the most compelling stories...
After Steve Jobs left in 1985, a lot of people were pretty depressed, - General Magic 00:08
After Steve Jobs left in 1985, a lot of people were pretty d...
You know, could Apple still go on without Steve Jobs there? - General Magic 00:04
You know, could Apple still go on without Steve Jobs there?
Marc was one of the first people to see that computing in the future was gonna be, - General Magic 00:11
Marc was one of the first people to see that computing in th...
And it was a telephone, it was essentially going to be a smartphone - General Magic 00:08
And it was a telephone, it was essentially going to be a sma...
Imagine a personal computer, with applications organized - General Magic 00:06
Imagine a personal computer, with applications organized
An object through which you communicated with yourself about everything - General Magic 00:15
An object through which you communicated with yourself about...
Marc always came with his giant red book, uh, and he would thumb through the pages - General Magic 00:15
Marc always came with his giant red book, uh, and he would t...
Please leave a message and we will return - General Magic 00:05
Please leave a message and we will return
I saw a message on my answering machine from Bill Atkinson - General Magic 00:07
I saw a message on my answering machine from Bill Atkinson
You got to come back to Apple to work with me on it." - General Magic 00:09
You got to come back to Apple to work with me on it."
Wouldn't it be nice, if all these notes, which are very useful, - General Magic 00:12
Wouldn't it be nice, if all these notes, which are very...
I was a little skeptical at first, because Marc is such a slick salesperson, - General Magic 00:08
I was a little skeptical at first, because Marc is such a sl...
And when I saw this, the concept and I talked to Marc, - General Magic 00:06
And when I saw this, the concept and I talked to Marc,
The same feeling that I had when I first encountered the Macintosh. - General Magic 00:05
The same feeling that I had when I first encountered the Mac...
This book was not just ideas, - General Magic 00:15
This book was not just ideas,
Marc said, "We are gonna create what comes after the personal computer." - General Magic 00:12
Marc said, "We are gonna create what comes after the pe...
I think it's got to be a separate company." - General Magic 00:07
I think it's got to be a separate company."
This was the beginning of what became, I think, the most important company - General Magic 00:08
This was the beginning of what became, I think, the most imp...
You know it had Apple's fairy dust sprinkled on it. - General Magic 00:05
You know it had Apple's fairy dust sprinkled on it.