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And we thought we could push the industry, we could make them do it
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General Magic

And we thoughtwe could push the industry,we could make them do it

And we thought
we could push the industry,
we could make them do it

Full Transcript

00:00:01.000 --> 00:00:04.583
And we thought we could push the industry, we could make them do it.
Duration
5 seconds
Views
24
Timestamp in Movie
01:11:22
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
Mm... Not there, it wasn't there. - General Magic 00:07
Mm... Not there, it wasn't there.
I'm old enough now to know that it's behind me, you know, it's-- it's, uh-- - General Magic 00:13
I'm old enough now to know that it's behind me, yo...
The stamina, you're also not as contaminated by the past. - General Magic 00:05
The stamina, you're also not as contaminated by the pas...
That, uh, stuff I-- I worked on - General Magic 00:11
That, uh, stuff I-- I worked on
Yeah, so there is a General Magic device, the Sony Magic Link. - General Magic 00:05
Yeah, so there is a General Magic device, the Sony Magic Lin...
Now I have thought about it a lot, there is a whole litany of things, - General Magic 00:07
Now I have thought about it a lot, there is a whole litany o...
A lot of blunders that I'm personally responsible for. - General Magic 00:06
A lot of blunders that I'm personally responsible for.
It was completely possible to achieve the most ambitious - General Magic 00:09
It was completely possible to achieve the most ambitious
We sometimes need closure on things that are not closeable. - General Magic 00:05
We sometimes need closure on things that are not closeable.
A peak experience, positive or negative happens, it's not easy to resolve. - General Magic 00:06
A peak experience, positive or negative happens, it's n...
In the moment we all do the best we can do in the moment, at that moment. - General Magic 00:08
In the moment we all do the best we can do in the moment, at...
I felt, a profound feeling of humiliation. - General Magic 00:05
I felt, a profound feeling of humiliation.
Shame that I had brought everyone along with such high anticipation - General Magic 00:11
Shame that I had brought everyone along with such high antic...
So I remember coming home one evening, so the kids were still up. - General Magic 00:08
So I remember coming home one evening, so the kids were stil...
"Daddy." And daddy had given it all to perfect strangers. - General Magic 00:07
"Daddy." And daddy had given it all to perfect str...
And my wife said, "Don't come home like this." - General Magic 00:11
And my wife said, "Don't come home like this."...
"If you need to sit in your car, for hours - General Magic 00:08
"If you need to sit in your car, for hours
Don't walk in the door if you're not a person, if you're not present, - General Magic 00:08
Don't walk in the door if you're not a person, if ...
And you know in-- in-- it collapsed, - General Magic 00:14
And you know in-- in-- it collapsed,
Life is ebbs and flows, when a wave crashes on the shores - General Magic 00:09
Life is ebbs and flows, when a wave crashes on the shores