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Andy Hertzfeld had gotten my name as a Mac developer, and so he called me
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General Magic

Andy Hertzfeld had gottenmy name as a Mac developer,and so he called me

Andy Hertzfeld had gotten
my name as a Mac developer,
and so he called me

Full Transcript

00:00:01.000 --> 00:00:06.958
Andy Hertzfeld had gotten my name as a Mac developer, and so he called me.
Duration
7 seconds
Views
45
Timestamp in Movie
00:15:31
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
I'm sorry to offend you with this Non Disclosure Agreement... - General Magic 00:04
I'm sorry to offend you with this Non Disclosure Agreem...
But he couldn't tell me what it was, and I was just thinking, - General Magic 00:48
But he couldn't tell me what it was, and I was just thi...
So I called Dee. "What's going on?" "We have a process, we are going through it. - General Magic 00:05
So I called Dee. "What's going on?" "We ...
We are gonna have a meeting we will talk about you, we will let you know." - General Magic 00:05
We are gonna have a meeting we will talk about you, we will ...
I said, "please call him because he is driving me crazy." - General Magic 00:10
I said, "please call him because he is driving me crazy...
Email from me to John Sculley: "We realize that the root of our strength - General Magic 00:11
Email from me to John Sculley: "We realize that the roo...
A tiny computer, a phone, a very personal object. - General Magic 00:06
A tiny computer, a phone, a very personal object.
It must offer the kind of personal satisfaction that a fine piece of jewelry brings. - General Magic 00:06
It must offer the kind of personal satisfaction that a fine ...
It will have a perceived value even when it is not being used. - General Magic 00:06
It will have a perceived value even when it is not being use...
It should offer the comfort of a touchstone. - General Magic 00:05
It should offer the comfort of a touchstone.
The tactile satisfaction of a seashell. The enchantment of a crystal. - General Magic 00:05
The tactile satisfaction of a seashell. The enchantment of a...
Once you use it, you won't be able to live without it. - General Magic 00:04
Once you use it, you won't be able to live without it.
So a lot of people in the valley they have this idea - General Magic 00:06
So a lot of people in the valley they have this idea
They sometimes call themselves "chief change agents," and stuff like that. - General Magic 00:04
They sometimes call themselves "chief change agents,&qu...
It's mostly bullshit, uh, but they have to believe it in order, you know, you don't make - General Magic 00:07
It's mostly bullshit, uh, but they have to believe it i...
It's not solving cancer, it's not solving poverty, it's not solving climate change. - General Magic 00:05
It's not solving cancer, it's not solving poverty,...
You know, they all have this idea that they are doing something bigger - General Magic 00:11
You know, they all have this idea that they are doing someth...
This device that allows them to access everything. - General Magic 00:05
This device that allows them to access everything.
But back then, there wasn't an internet, - General Magic 00:06
But back then, there wasn't an internet,
There weren't people using it, there wasn't cell phones then, - General Magic 00:07
There weren't people using it, there wasn't cell p...