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But Steve and John Sculley didn't agree about what to do with it
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General Magic

But Steve and John Sculleydidn't agree aboutwhat to do with it

But Steve and John Sculley
didn't agree about
what to do with it

Full Transcript

00:00:01.000 --> 00:00:04.709
But Steve and John Sculley didn't agree about what to do with it.
Duration
5 seconds
Views
33
Timestamp in Movie
00:07:45
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
Fights escalated to the point where the board told Sculley - General Magic 00:07
Fights escalated to the point where the board told Sculley
Um, wrenching decision for everyone, - General Magic 00:09
Um, wrenching decision for everyone,
Since the Mac, - General Magic 00:09
Since the Mac,
Any other project that kept coming up, kinda fizzled very quickly - General Magic 00:11
Any other project that kept coming up, kinda fizzled very qu...
Good evening, I'm Marc Porat. - General Magic 00:04
Good evening, I'm Marc Porat.
Today many people believe that information tools - General Magic 00:08
Today many people believe that information tools
Changing our relationship to nature, to each other, - General Magic 00:08
Changing our relationship to nature, to each other,
The Aspen Institute attracted some of the most amazing people. - General Magic 00:05
The Aspen Institute attracted some of the most amazing peopl...
It had a place where they could speak freely to each other in private. - General Magic 00:05
It had a place where they could speak freely to each other i...
Cyrus Vance or Henry Kissinger or the Shahbanou of Iran or-- - General Magic 00:09
Cyrus Vance or Henry Kissinger or the Shahbanou of Iran or--
Those were the people, that was, that was the teaching there, you could, - General Magic 00:09
Those were the people, that was, that was the teaching there...
Because the future your parents handed you, that was broken. - General Magic 00:06
Because the future your parents handed you, that was broken.
And so that started me in the track of saying, "What can I do to create the future?" - General Magic 00:19
And so that started me in the track of saying, "What ca...
That's what happened to me, and I went into the future, - General Magic 00:08
That's what happened to me, and I went into the future,
And I stood in that moment, inside it, and I looked around my-- me, - General Magic 00:12
And I stood in that moment, inside it, and I looked around m...
It was gonna be so revolutionary that it would take over the world. - General Magic 00:06
It was gonna be so revolutionary that it would take over the...
So this book I wrote in 1989 and this was a compilation of, of the ideas. - General Magic 00:07
So this book I wrote in 1989 and this was a compilation of, ...
And this is what we came up with in 1989. - General Magic 00:05
And this is what we came up with in 1989.
And there it is, we really had it. - General Magic 00:05
And there it is, we really had it.
And they-- and the ones who tell the most compelling stories are the ones who, - General Magic 00:10
And they-- and the ones who tell the most compelling stories...