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Did it fail? I mean, the company itself failed, the ideas didn't fail
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General Magic

Did it fail?I mean, the company itselffailed, the ideas didn't fail

Did it fail?
I mean, the company itself
failed, the ideas didn't fail

Full Transcript

00:00:01.000 --> 00:00:05.667
Did it fail? I mean, the company itself failed, the ideas didn't fail.
Duration
6 seconds
Views
47
Timestamp in Movie
00:02:47
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
The people who worked there didn't fail. So, was it a failure? - General Magic 00:05
The people who worked there didn't fail. So, was it a f...
I didn't really wanna go to class. Every waking moment that I wasn't in school - General Magic 00:09
I didn't really wanna go to class. Every waking moment ...
Talking to friends about it, I was the geek, you know, The Revenge of the Nerds. - General Magic 00:05
Talking to friends about it, I was the geek, you know, The R...
For me every weekend was fixing things, or building things, from the age of three or four. - General Magic 00:07
For me every weekend was fixing things, or building things, ...
Soapbox derby racer, or we could repair lawnmowers or what have you. - General Magic 00:05
Soapbox derby racer, or we could repair lawnmowers or what h...
But with this I could create new things. I could sit there and I could program a game, - General Magic 00:15
But with this I could create new things. I could sit there a...
And then it was the Mac and it was all about the Mac. - General Magic 00:04
And then it was the Mac and it was all about the Mac.
There were names of people like Andy Hertzfeld, Joanna Hoffman, Bill Atkinson, - General Magic 00:11
There were names of people like Andy Hertzfeld, Joanna Hoffm...
My name is Andy Hertzfeld, I bought and fell in love with an Apple II in 1978. - General Magic 00:05
My name is Andy Hertzfeld, I bought and fell in love with an...
And went to work for Apple in 1979 and was lucky enough to help design the Macintosh. - General Magic 00:08
And went to work for Apple in 1979 and was lucky enough to h...
You have to go and find out more about them, - General Magic 00:06
You have to go and find out more about them,
Hello, I am Macintosh. It sure is great to get out of that bag. - General Magic 00:07
Hello, I am Macintosh. It sure is great to get out of that b...
January 24th 1984, - General Magic 00:10
January 24th 1984,
You know what I remember? We were sitting here - General Magic 00:11
You know what I remember? We were sitting here
It was a culmination of years of work, of years of expectation. - General Magic 00:07
It was a culmination of years of work, of years of expectati...
What we are trying to do with Macintosh is take away - General Magic 00:08
What we are trying to do with Macintosh is take away
One of the neatest things about Macintosh was we had a chance - General Magic 00:06
One of the neatest things about Macintosh was we had a chanc...
We called it the computer for the rest of us, - General Magic 00:07
We called it the computer for the rest of us,
We thought we had a chance to make a difference. Steve Jobs just drummed it into us. - General Magic 00:05
We thought we had a chance to make a difference. Steve Jobs ...
The greatest people are self-managing. They don't need to be managed. - General Magic 00:04
The greatest people are self-managing. They don't need ...