To watch in HD, get ClipCafe PRO
Didn't have a product, didn't have a revenue stream
Please log in to add to collections.
General Magic

Didn't have a product,didn't have a revenue stream, but, you know, it seemed coolat the...

Didn't have a product,
didn't have a revenue stream, but, you know, it seemed cool
at the time, let's invest

Full Transcript

00:00:01.000 --> 00:00:03.249
Didn't have a product, didn't have a revenue stream,
00:00:03.249 --> 00:00:06.125
but, you know, it seemed cool at the time, let's invest.
Duration
6 seconds
Views
25
Timestamp in Movie
00:43:00
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

Want This Clip in HD?

Upgrade for HD/4K downloads and unlimited access. Upgrade now →

Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
One of them came and said, "I must have a piece of the IPO. - General Magic 00:07
One of them came and said, "I must have a piece of the ...
What would it take, what-- if I gave you the shirt off my back, would that do it? - General Magic 00:05
What would it take, what-- if I gave you the shirt off my ba...
And I said, "Yeah. It would!" And he stripped down... - General Magic 00:05
And I said, "Yeah. It would!" And he stripped down...
-Don't film this stuff. - General Magic 00:04
-Don't film this stuff.
And there we were standing in the conference room with a half-naked banker. - General Magic 00:05
And there we were standing in the conference room with a hal...
So then they didn't make any 44260s in five volts without this, right, enable thing? - General Magic 00:05
So then they didn't make any 44260s in five volts witho...
Probably the most challenging part of the product was deciding what not to do. - General Magic 00:05
Probably the most challenging part of the product was decidi...
What to do and what not to do, because it's really hard, you're building - General Magic 00:09
What to do and what not to do, because it's really hard...
For me, I had never done anything like that. It was a huge challenge. - General Magic 00:05
For me, I had never done anything like that. It was a huge c...
You really had to work very hard to build what we were trying to build. - General Magic 00:06
You really had to work very hard to build what we were tryin...
I really had to up my game and they were all like, "Fadell you're doing it wrong. - General Magic 00:05
I really had to up my game and they were all like, "Fad...
You should be doing it that way." And I'm like, "No, I think it's the right way." - General Magic 00:11
You should be doing it that way." And I'm like, &q...
Once we got the basics there, you take the new chip that had - General Magic 00:12
Once we got the basics there, you take the new chip that had
We could see it, we could touch it and feel it. - General Magic 00:05
We could see it, we could touch it and feel it.
But the responsiveness of the device was really slow. Uh, the processor was underpowered, - General Magic 00:12
But the responsiveness of the device was really slow. Uh, th...
I was sitting in a lot of the user test labs. - General Magic 00:05
I was sitting in a lot of the user test labs.
Don't, don't tap that. No, it's not there, it's over there!" - General Magic 00:07
Don't, don't tap that. No, it's not there, it...
The thing at the bottom that kinda looks like a comb, - General Magic 00:08
The thing at the bottom that kinda looks like a comb,
Like some operating systems had little spinning wheels - General Magic 00:06
Like some operating systems had little spinning wheels
Finally you just pull out the battery and reset the device, - General Magic 00:06
Finally you just pull out the battery and reset the device,