To watch in HD, get ClipCafe PRO
Everybody in the valley knew that Magic was-- was doing something really cool
Please log in to add to collections.
General Magic

Everybody inthe valley knew that Magic was--was doing something really cool, and really...

Everybody in
the valley knew that Magic was--
was doing something really cool, and really hot, they didn't
know exactly what it was

Full Transcript

00:00:01.000 --> 00:00:05.458
Everybody in the valley knew that Magic was-- was doing something really cool,
00:00:05.458 --> 00:00:08.333
and really hot, they didn't know exactly what it was.
Duration
8 seconds
Views
38
Timestamp in Movie
00:14:37
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

Want This Clip in HD?

Upgrade for HD/4K downloads and unlimited access. Upgrade now →

Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
Everybody wanted to be there and people literally would sleep on the doorstep - General Magic 00:07
Everybody wanted to be there and people literally would slee...
No, no it's not everywhere in the valley! - General Magic 00:04
No, no it's not everywhere in the valley!
The best, the brightest the coolest, the smartest. - General Magic 00:05
The best, the brightest the coolest, the smartest.
Oh, smile! You are on "Candid Camera." - General Magic 00:05
Oh, smile! You are on "Candid Camera."
I come from a long line of engineers. And so the idea of going to Silicon Valley - General Magic 00:15
I come from a long line of engineers. And so the idea of goi...
Andy Hertzfeld had gotten my name as a Mac developer, and so he called me. - General Magic 00:07
Andy Hertzfeld had gotten my name as a Mac developer, and so...
I'm sorry to offend you with this Non Disclosure Agreement... - General Magic 00:04
I'm sorry to offend you with this Non Disclosure Agreem...
But he couldn't tell me what it was, and I was just thinking, - General Magic 00:48
But he couldn't tell me what it was, and I was just thi...
So I called Dee. "What's going on?" "We have a process, we are going through it. - General Magic 00:05
So I called Dee. "What's going on?" "We ...
We are gonna have a meeting we will talk about you, we will let you know." - General Magic 00:05
We are gonna have a meeting we will talk about you, we will ...
I said, "please call him because he is driving me crazy." - General Magic 00:10
I said, "please call him because he is driving me crazy...
Email from me to John Sculley: "We realize that the root of our strength - General Magic 00:11
Email from me to John Sculley: "We realize that the roo...
A tiny computer, a phone, a very personal object. - General Magic 00:06
A tiny computer, a phone, a very personal object.
It must offer the kind of personal satisfaction that a fine piece of jewelry brings. - General Magic 00:06
It must offer the kind of personal satisfaction that a fine ...
It will have a perceived value even when it is not being used. - General Magic 00:06
It will have a perceived value even when it is not being use...
It should offer the comfort of a touchstone. - General Magic 00:05
It should offer the comfort of a touchstone.
The tactile satisfaction of a seashell. The enchantment of a crystal. - General Magic 00:05
The tactile satisfaction of a seashell. The enchantment of a...
Once you use it, you won't be able to live without it. - General Magic 00:04
Once you use it, you won't be able to live without it.
So a lot of people in the valley they have this idea - General Magic 00:06
So a lot of people in the valley they have this idea
They sometimes call themselves "chief change agents," and stuff like that. - General Magic 00:04
They sometimes call themselves "chief change agents,&qu...